Manager Analysis
In March, the Search Engine Optimisation (SEO) campaign for Swiss Wellness Day Spa yielded positive results. The campaign resulted in 45 keywords ranking on the first page of organic search results, with 9 keywords ranking in the top 4-10 spots. The keywords ‘massage Mitcham’, ‘massage Prospect’, ‘couples spa Adelaide’, and ‘pregnancy massage Norwood’ all ranked within the top 4 positions in Google Search. The keyword ‘day spa Adelaide’ ranked in the top 5 positions in Google Maps or local search results and in the 6th position in organic search results, up from the 12th position previously.
The on-page optimisation for the keyword ‘massage Marion’ was implemented in March and is expected to improve its ranking in the coming weeks. Furthermore, the SEO campaign for April will focus on off-page optimisation strategies to build more natural links and improve the site’s mentions and authority. Overall, the SEO campaign has been successful in improving the business’s online visibility and driving traffic to the website. By ranking highly for relevant keywords in both organic search and Google Maps or local search results, the business is well-positioned to attract potential customers.
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