Manager Analysis
March saw an increase in Website Metrics with traffic to the website increasing by 42.5% to 379 users. More positively again, almost all users of the site were new with their average session duration reaching also increasing to 1.31 minutes. During March, there was a positive trend in Google Ads, with the campaigns yielding 15 conversions compared to only 5 in February. The Dentist Noosaville campaign ranked first in terms of ad visibility and first position rate against local competitors in the search results for the keyword “dentist noosaville”. In March, we implemented significant changes to the campaigns based on recommendations from Google’s Account Strategist, in order to take advantage of the latest updates in Google Ads. While this may extend the account’s learning phase, it is expected to further improve performance. Moving forward into April, our plan is to work towards having the GA4 tracking code installed in the third-party booking website by reaching out to the provider. We will also continue updating the negative keywords list and test new ads in other ad groups while pausing non-performing ones.
In March, the SEO campaign focused on off-page optimisation strategies by leveraging guest posting opportunities to increase referral traffic and improve the site’s authority. Additionally, SEO-optimised content was created for the GBP listing to enhance its location relevance. For April, the SEO campaign will shift to on-page optimisation and focus on the highly competitive keyword ‘dentist Tewantin’, which has a significant monthly search volume. The objective is to improve its ranking and bring it to the first page of Google search results.
SEO Analysis
25 keywords ranking in top 3 (first page) results
39 keywords ranking in top 4-10 (first page) results
Keyword ‘cosmetic dentistry Noosa’ is ranking in the 1st position (first page).
Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘teeth whitening Noosaville’ is ranking in the 2nd position (first page).
Keyword ‘childrens dentist Eumundi’ is ranking in the 3rd position (first page).
Keyword ‘dental implants Noosa Heads’ is ranking in the 8th position (first page).
Keyword ‘best dentist Noosaville’ is ranking in the 9th position (first page).
Keyword ‘dentist Noosa’ is ranking in the 11th position (second page).
In March, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic and boost your site’s authority.
Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/4hCnXW.
Through April, the SEO on-page optimisation will focus on the keyword ‘dentist Tewantin’ as it has a high level of competition and significant monthly searches. The goal is to bring it onto the first page of Google search results.
Google Ads Analysis
15 Conversions
185 Clicks
10.24% CTR
$6.28 Avg. CPC
8.11% Conversion Rate
March has seen an upward trend in Google Ads. The campaigns had 15 conversions, from 5 conversions in February. The Dentist Noosaville campaign also ranked 1st in terms of ad visibility, while being 2nd in top of the page rate and first position rate against competitors in the local search results for the keyword “dentist noosaville”.
The plan for April is to aim for the GA4 tracking code to be installed in the third party booking website by reaching out to the provider. Furthermore, we will continue updating the negative keywords list. We will also test new ads in other ad groups and pause non-performing ones.
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