Manager Analysis
For the month of March, user traffic increased by 3.6%. Of the users of the site, nearly half arrived through CPC (Cost Per Click) channels, with a notable number arriving through organic (SEO) channels.
The Google Ads campaign received 4 conversions and 113 ad clicks. During March, we added competitor and irrelevant search terms to the negative keywords list. We also tested a more automated bidding strategy for two weeks to minimize the cost per conversion but switched back to manual bidding due to Google aggressively bidding on expensive keywords.
For April, the plan is to continue with manual bidding and update the negative keywords list to avoid waste from irrelevant, low-intent, and competitor searches. Additionally, we will refine or add keywords to generate more relevant search volume and drive conversions.
In terms of SEO for March, the primary focus of the SEO campaign was on off-page optimisation strategies using map embeds to enhance Google Maps or local search rankings.
For April, the emphasis of the SEO campaign will shift to creating location-targeted SEO pages related to ‘air conditioning’. The objective is to increase the site’s authority, relevance, and trustworthiness by adding more content. This will improve the site’s visibility in Google search results and encourage more customer actions on the site.
SEO Analysis
4 keywords ranking in top 3 (first page) results
25 keywords ranking in top 4-10 (first page) results
Keyword ‘electrical maintenance Munna Point’ is ranking in the 1st position (first page).
Keyword ‘commercial electrician Image Flat’ is ranking in the 1st position (first page).
Keyword ‘electrical new installs Diamond Head’ is ranking in the 3rd position (first page).
Keyword ‘commercial air conditioning Diamond Head’ is ranking in the 3rd position (first page).
Keyword ‘commercial electrician Nambour West’ is ranking in the 4th position (first page).
Keyword ‘commercial electrician Kunda Park’ is ranking in the 7th position (first page).
In March, the SEO campaign focused on off-page optimisation strategies using map embeds to improve Google Maps or local search rankings.
In April, the SEO campaign will focus on creating location-targeted SEO pages about ‘air conditioning’. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
Google Ads Analysis
4 Conversions
113 Clicks
5.38% CTR
$10.59 Avg. CPC
3.54% Conversion Rate
March has seen a slight decline in conversions for Google Ads. Due to high competition, the average cost per click increased. The other metrics were stable.
For March, we put competitor and irrelevant search terms in the negative keywords list. We also tested a more automated bidding strategy to minimise the cost per conversion for two weeks but reverted back to manual bidding due to Google aggressively bidding on expensive keywords.
With that being said, the plan for April is to continue using manual bidding. We will also update the negative keywords list to avoid waste due to irrelevant, low intent and competitor searches. Finally, we will refine or add keywords to get a more relevant search volume to drive conversions.
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