Manager Analysis
March proved to be another highly successful month for both the SEO and Google Ads campaigns, with minimal obstacles encountered. User traffic increased by 9.9% to 1,928 users. Of those users, nearly all arrived through organic search (SEO). In terms of SEO performance, the campaign now has 43 keywords in the top 3 spots of Google search results – the key positions in organic searches.
During March, the primary focus of the SEO campaign was on creating location-targeted SEO pages about ‘cheap car hire’. The objective was to enhance the site’s authority, relevance, and trustworthiness by adding more content. This, in turn, would increase its visibility on Google search results and encourage more customer actions on the site. For April, the emphasis of the SEO campaign will shift to off-page optimisation. Specifically, the focus will be on social foundations and strategies to build more natural links and enhance the site’s reputation and online presence.
In March, the Google Ads campaign showed a stable trend with most conversions coming from successful Booking Requests and calls. As part of the optimisation strategy, irrelevant and competitor search term variations were added to the negative keywords list, and Dynamic Images were implemented. Image extensions were also added based on images from the website. For April, the plan is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches.
SEO Analysis
43 keywords ranking in top 3 (first page) results
32 keywords ranking in top 4-10 (first page) results
Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).
Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (second page).
In March, the SEO campaign focused on creating location-targeted SEO pages about ‘cheap car hire’. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
For April, the SEO campaign will focus on off-page optimisation using social foundations and strategies to build more natural links and improve the site’s reputation and presence online.
Google Ads
25 Conversion
355 Clicks
12.91% CTR
$2.11 Avg. CPC
7.04% Conversion Rate
March has seen a stable trend for Google Ads. Five of the total conversions were successful Booking Requests for the service, while most others came from calls.
As part of our optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list. We also implemented Dynamic Images as recommended by Google and added image extensions based on images on the website.
With that being said, the plan for April is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. Furthermore, we will refine the keywords and the ads. Finally, we will initiate the Advertiser Verification to gain additional features such as Business Name display.
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