Manager Analysis
During the month of March, we saw numerous accounts of promising results. Website traffic saw an increase of 12.1% and a 21.1% increase in event counts on the website. Google Ads saw a slight dip with 67 ad clicks and a 9.0% click-through rate. Facebook Ads experienced a positive trend in March with monthly conversions rising from 8 in February to 10 Contact Us form submissions. Additionally, the advertisements also garnered favourable responses, including 12 post reactions, 15 post comments, 11 post saves, and 4 post shares. These indicate that the ads are relevant to the audience who viewed them. Additionally, some users utilised the comment section to make inquiries instead of visiting the website and completing a contact form. As we progress through April, we will initiate a Retargeting campaign to reconnect with users who visited the website but did not complete any conversions. Moreover, as part of our April plan, we intend to establish the next campaign. In this regard, we will create customized landing pages for Google Ads with more pertinent and service-specific content.
During March, the focus of the SEO campaign was on producing location-targeted SEO pages for “Children’s Psychologist” and “Children’s Occupational Therapist.” The aim was to incorporate more content that would enhance the website’s authority, relevance, and credibility in providing these services. For April, the primary emphasis of the SEO campaign will be on off-page optimisation. This will involve utilising social foundations and strategies to create more organic links and enhance the site’s reputation and online presence.
SEO Analysis
2 keywords ranking in top 4-10 (first page) results
Keyword ‘telehealth OT Morayfield’ is ranking in the 8th position (first page).
Keyword ‘online occupational therapist Morayfield’ is ranking in the 10th position (first page).
Keyword ‘online occupational therapist Caboolture’ is ranking in the 17th position (second page).
Through March, the SEO campaign focused on creating location-targeted SEO pages about Children’s Psychologist and Children’s Occupational Therapist. The goal is to add more content that will boost the site’s authority, relevance, and trustworthiness for those services.
In April, the SEO campaign will focus on off-page optimisation using social foundations and strategies to build more natural links and improve the site’s reputation and presence online.
Google Ads
67 Clicks
9.02% CTR
$3.67 Avg. CPC
March has seen some challenges in Google Ads. The campaigns were shown less than 10% of the time whenever relevant searches were made.
As part of our optimisations, we added new keywords that have high intent. We also updated the negative keywords list with irrelevant and low intent search terms, as well as those looking for free services and with bulk billing related terms. However, the campaign period ended on the 23rd of March.
With that being said, the plan for April is to set up the next campaign. In relation to that, we will create custom landing pages for the Google Ads with more relevant and service-specific content.
Facebook Analysis
10 Results (Contact Us Form Submissions)
0.48% CTR
153 Link Clicks
11,592 Reach
March has seen an upward trend for Facebook Ads. The monthly conversions increased to 10 Contact Us form submissions, from 8 in February. It also gained positive Engagements with 12 post reactions, 15 post comments, 11 post saves, and 4 post shares. These show that the ads are relevant to the users who saw the ads. Some users also used the comment section for their enquiries instead of going to the website and submitting a Contact Form
As we enter April, we will set up the Retargeting campaign to reach out to users that visited the website but did not convert.
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