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Manager Analysis

In the month of April, the SEO campaign for Burke Road Chiropractic focused on improving visibility in local search results. Two targeted keywords, ‘Camberwell chiropractor’ and ‘chiropractor Camberwell’, both ranked in 3rd position in the map pack of Google Maps. The Google Business Profile (GBP) listing received a total of 3,198 views, which is an increase from the previous month’s 1,649 views. However, the number of website visits decreased from 27 to 17. The GBP listing also generated 5 phone calls and 15 requests for directions directly from the listing. To increase the location relevance of the GBP listing, optimised content was created and posted on the listing, which can be viewed at https://posts.gle/jjsMEQ. In May, the SEO strategy will focus on maintaining or improving the ranking of the ‘chiropractor Camberwell’ keyword in the map pack of Google Maps or local search results.

GBP Analysis

  • The keyword ‘Camberwell chiropractor’ is ranking in 3rd position (in the map pack) in Google Maps or local search results.
  • Keyword ‘chiropractor Camberwell’ is ranking in 3rd position (in the map pack) in the Google Maps or local search results.
  • The Google Business Profile listing achieved 3,198 total views (up from 1,649 in the previous month), 17 website visits (down from 27 in the previous month), 5 phone calls, and 15 requests for directions made directly from the Google Maps listing.
  • In April, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/jjsMEQ.
  • For the month of May, the GBP strategy will focus on the keyword ‘chiropractor Camberwell’ to help maintain or improve its position in the Google Maps or local search results (map pack).