Manager Analysis
In the month of April, the SEO campaign for Burke Road Chiropractic focused on improving visibility in local search results. Two targeted keywords, ‘Camberwell chiropractor’ and ‘chiropractor Camberwell’, both ranked in 3rd position in the map pack of Google Maps. The Google Business Profile (GBP) listing received a total of 3,198 views, which is an increase from the previous month’s 1,649 views. However, the number of website visits decreased from 27 to 17. The GBP listing also generated 5 phone calls and 15 requests for directions directly from the listing. To increase the location relevance of the GBP listing, optimised content was created and posted on the listing, which can be viewed at https://posts.gle/jjsMEQ. In May, the SEO strategy will focus on maintaining or improving the ranking of the ‘chiropractor Camberwell’ keyword in the map pack of Google Maps or local search results.
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