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Southern Excavations – April 2023 Monthly Report

by | May 5, 2023 | Southern Excavations

Manager Analysis

In April, the SEO campaign for Southern Excavations aimed to improve the site’s authority and Google presence through off-page optimisation, which yielded positive results. The campaign achieved 5 keywords ranking on the top 3 spots of Google’s search engine results page (SERP) and 19 keywords ranking in the top 4-10 positions. The keyword ‘retaining walls Brunswick Heads’ ranked in the 2nd position (first page), while ‘excavation Byron Bay’ ranked 4th, up from the 8th position (first page) in the previous month. ‘Bobcat hire Byron Bay’ ranked 4th, and ‘earthmoving Lennox Head’ ranked 6th, up from 9th position (first page) in the previous month. ‘Retaining walls Byron Bay’ ranked in the 10th position (first page), up from the 12th position (second page) in the previous month. In May, the SEO campaign will focus on on-page optimisation for the keyword ‘excavation Eltham’, which has a medium to a high level of competition and significant monthly search volume, with the goal of bringing it to the first page of Google’s SERP.

SEO Analysis

  • 5 keyword ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 2nd position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page), up from 8th position (first page) in the previous month.
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 6th position (first page), up from 9th position (first page) in the previous month.
  • Keyword ‘retaining walls Byron Bay’ ranking in 10th position (first page), up from 12th position (second page) in the previous month.
  • In April, the SEO campaign focused on off-page optimisation with the goal of gaining more site mentions to improve the site’s authority and Google presence.
  • Through May, the SEO on-page optimisation will focus on the keyword ‘excavation Eltham’. The goal is to bring it onto the first page of Google search results.