Manager Analysis
During April, the Google Ads campaigns remained stable. There were 13 conversions from 149 clicks with an 8.76% click-through rate (CTR). The Dentist Noosaville campaign ranked 1st in terms of ad visibility. Additionally, the campaign had image extensions added to give more upfront value to the ads when appearing in local searches. For May, the plan is to reach out to the third-party booking website provider to install the GA4 tracking code. The negative keywords list will be continually updated, and new ads will be tested in other ad groups while non-performing ones will be paused.
In April, the SEO campaign saw 27 keywords ranking in the top 3 (first page) results, and 36 keywords ranking in the top 4-10 (first page) results. The keyword “invisible braces Sunrise Beach” ranked 1st in the search results, while “cosmetic dentistry Noosa” ranked 2nd, and “teeth whitening Noosaville” ranked 2nd. Additionally, there was a focus on on-page optimisation for the keyword “dentist Tewantin” to improve its ranking in the coming weeks. SEO-optimised content for the GBP listing was also created to gain more location relevance. For May, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve Google map rankings. The goal is to maintain and improve the current keyword rankings while expanding the keyword portfolio.
SEO Analysis
27 keywords ranking in top 3 (first page) results
36 keywords ranking in top 4-10 (first page) results
Keyword ‘cosmetic dentistry Noosa’ is ranking in the 2nd position (first page).
Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘teeth whitening Noosaville’ is ranking in the 2nd position (first page).
Keyword ‘childrens dentist Eumundi’ is ranking in the 6th position (first page).
Keyword ‘dental implants Noosa Heads’ is ranking in the 5th position (first page).
Keyword ‘best dentist Noosaville’ is ranking in the 3rd position (first page), up from 9th position (first page) in the previous month.
Keyword ‘dentist Noosa’ is ranking in the 9th position (first page), up from 11th position (second page) in the previous month.
In April, on-page optimisation focused on the keyword ‘dentist Tewantin’. Its ranking can be expected to improve in the coming weeks.
Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/TW8CMh.
Through May, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve Google map rankings.
Google Ads Analysis
13 Conversions
149 Clicks
8.76% CTR
$6.73 Avg. CPC
8.72% Conversion Rate
April was stable for Google Ads. The campaigns had 13 conversions. The Dentist Noosaville campaign also ranked 1st in terms of ad visibility, while being 2nd in top of the page rate and first position rate against competitors in the local search results for the keyword “dentist noosaville”. We also added image extensions to the same campaign to give more upfront value to the ads when appearing in local searches.
The plan for May is to aim for the GA4 tracking code to be installed in the third party booking website by reaching out to the provider. Furthermore, we will continue updating the negative keywords list. We will also test new ads in other ad groups and pause non-performing ones.
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