Manager Analysis
In April, the Google Ads Paid account showed a stable trend with 83 clicks and a 7.09% CTR. The average CPC was $2.47. The campaign went live again on April 12th, providing more opportunities for conversions throughout the full month. This led to a slight increase in conversions, from 5 in March to 6 in April. To maintain relevance in the search volume, irrelevant search terms were put in the negative keywords list, including bulk billing, psychiatry, specific psychologist names, and others. For May, the plan is to continue updating the negative keywords list.
April marked the first month of the Facebook Ads retargeting campaign, which went live in the second week of the month. The campaign reached 1,906 unique users and resulted in 29 link clicks, 7 post reactions, 1 post save, and 1 share. The 0.39% CTR demonstrated user engagement and interest in the service after seeing the ads, especially link clicks that redirected users to the landing page. To improve user experience, music and image enhancements were added automatically to eligible ads. As the campaign continues into May, the focus will be on optimising ad delivery to reach users who visited the website but did not submit a lead form.
For SEO, the website ranked in the top 3 results for four keywords and in the top 4-10 results for 16 keywords, including “telehealth psychologist Caboolture” in the 1st position, “positive behaviour support Gympie” in the 3rd position, and “positive behaviour support Sunshine Coast” in the 6th position. On-page optimisation efforts focused on the keywords “NDIS psychologist” and “positive behaviour support,” with expected improvements in their rankings. In May, the SEO campaign will shift its focus to off-page optimisation to gain local citations, improving the site’s Google presence and local search result ranking.
Google Ads Analysis (Grant Account)
4.61% CTR
77 Clicks
$5.64 Avg. CPC
1 Conversion
In April, the campaign gained a conversion through Contact Form submission in the Psychology and Assessments campaign. However, the CTR dropped slightly below the minimum 5.00% requirements.
For April, we put specific psychologist names, as well as psychiatry, and bulk billing related terms to the negative keywords list.
With that being said, the plan for May is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. This will improve the CTR to above the minimum requirement. We will also further refine the keywords and the ads to maintain relevance and match the search trends that are closer to a conversion. Finally, we will complete the G2 Financial Services verification for the Ad Grant account to prevent limitations in the ad delivery.
Google Ads Analysis (Paid Account)
6 Conversions
7.09% CTR
83 Clicks
$2.47 Avg. CPC
April saw a stable trend in the Google Ads Paid account. The conversions increased slightly from 5 in March to 6 this month.
The campaign just recently went live again on the 12th of April, meaning it can have more opportunities for conversions for a full month.
For April, we put bulk billing, psychiatry, specific psychologist names, and other irrelevant search terms in the negative keywords list.
With that being said, the plan for May is to continue updating the negative keywords list to maintain relevance in the search volume.
SEO Analysis
4 keywords ranking in top 3 (first page) results
16 keywords ranking in top 4-10 (first page) results
Keyword ‘telehealth psychologist Caboolture’ is ranking in the 1st position (first page).
Keyword ‘positive behaviour support Gympie’ is ranking in the 3rd position (first page).
Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 6th position (first page).
Keyword ‘telehealth psychologist Baringa’ is ranking in the 6th position (first page).
In April, on-page optimisation focused on the keywords ‘NDIS psychologist’ and ‘positive behaviour support’. Their rankings can be expected to improve in the coming weeks.
Through May, the SEO campaign will focus on off-page optimisation to gain local citations that will help to improve the site’s Google presence and ranking in the local search results.
Facebook Analysis
0.39% CTR
29 Link Clicks
1,906 Reach
April marks the first month for the Facebook Ads retargeting campaign, which went live on the second week of the month. It reached 1,906 unique users who engaged with the ads through 7 post reactions, 1 post save, 1 share, and 29 link clicks (redirects to the landing page). These engagements show clear signs of interest in the service after seeing the ads, especially link clicks where the users had the option to submit a contact form.
For April, we implemented automatically adding music and image enhancements to eligible ads, which improve user experience.
As we enter May, we will continue optimising ad delivery to reach out to users that visited the website but did not submit a lead form.
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