Manager Analysis
In April, the Google Ads campaign continued to perform well, generating 10 conversions and 239 clicks, resulting in a 2.39% click-through rate (CTR) and an average cost per click (CPC) of $4.06. The campaign also achieved a 4.18% conversion rate, with 2 registrations for YCPM services. To improve the campaign’s performance, low-intent, research-oriented, and competitor-related search terms were added to the negative keywords list. For May, the focus will be on further optimising the campaign for conversions and aiming to generate more than 10 monthly leads to ensure a positive return on investment (ROI). The negative keywords list will continue to be updated to ensure the campaign targets high-intent search terms. The team will also refine the keywords and ads to generate higher ROI and drive more conversions for the business.
For the SEO campaign, we saw positive results with 22 keywords ranking in the top 1-3 spots in the search results, and 42 keywords ranking in the top 4-10 spots. Notably, the keyword ‘NDIS plan management Sunshine Coast’ jumped significantly from the 12th position on the second page to the 1st position on the first page. Other keywords like ‘NDIS plan management Buderim,’ ‘NDIS plan management Byron Bay,’ and ‘NDIS plan management Maroochydore’ also ranked well, appearing on the first page. On-page optimisation efforts in April targeted the keyword ‘NDIS plan management Adelaide’ with the expectation of improving its ranking in the coming weeks. In May, the focus will shift to off-page optimisation, primarily local citation building, to further enhance the site’s ranking in the local search results.
The Facebook Ads campaign generated 8,512 unique users with 97 of them engaging with the ads, achieving a CTR of 0.40%. The campaign had 71 link clicks, 17 post reactions, 6 comments, and 3 post saves. Commenting proved to be an avenue for enquiries from users who preferred not to leave the Facebook/Meta platform. UTM tracking was set up to attribute paid social traffic and conversions properly in Google Analytics 4, enabling the tracking of conversions other than registrations, such as contact form submissions. In May, a cross-platform analysis will be used to gain a more in-depth understanding of user traffic and behaviour across both Google and Facebook platforms.
SEO Analysis
22 keywords ranking in top 3 (first page) results
42 keywords ranking in top 4-10 (first page) results
Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page), up significantly from 12th position (second page) in the previous month.
Keyword ‘NDIS plan management Buderim’ is ranking in the 6th position (first page).
Keyword ‘NDIS plan management Byron Bay’ is ranking in the 2nd position (first page).
Keyword ‘NDIS plan management Maroochydore’ is ranking in the 4th position (first page).
In April, on-page optimisation focused on the keyword ‘NDIS plan management Adelaide’. Its ranking can be expected to improve in the coming weeks.
Through May, the SEO campaign will focus on off-page optimisation to gain local citations that will help to improve the site’s Google presence and ranking in the local search results.
Google Ads Paid
10 Conversions
239 Clicks
2.39% CTR
$4.06 Avg. CPC
4.18% Conversion Rate
April saw continued wins for the Google Ads campaign, since it had 10 conversions. This includes 2 Registrations for the YCPM services.
For April, we put low intent, research-inclined, and competitor search terms in the negative keywords list.
With that being said, the plan for May is to perform further conversion optimisations and aim for the campaign to continue generating more than 10 monthly leads to secure a return on investment (ROI). We will also continue to update the negative keywords list. Lastly, we will refine the keywords and the ads to generate higher ROI for the business.
Facebook Ads
8,512 Reach
0.40% CTR
71 Link Clicks
97 Engagements
April has seen ups and downs for Facebook Ads. The campaign reached 8,512 unique users, with 97 of them engaging with the ads. These included 17 post reactions, 6 comments, 3 post saves, and 71 link clicks (i.e. redirects to the website).
It is important to note that comments can be an avenue for enquiries, especially for users who do not want to leave the Facebook/Meta platform and be redirected to the website.
As part of our optimisation strategy, we set up UTM tracking on all ads so paid social traffic and conversions are properly attributed in Google Analytics 4. This also allows us to view conversions other than Registrations, i.e. Contact form submissions.
As we enter May, we will continue to use a cross-platform analysis that will make use of both Google Analytics 4 data and Facebook Events Manager data to get more in-depth understanding and traceability of user traffic and behaviour across both Google and Facebook platforms.
Recent Comments