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Experience Cuisine – April 2023 Monthly Report

by | May 5, 2023 | Experience Cuisine

Manager Analysis

Throughout April, the SEO campaign focused on the fundamental first steps in the optimisation process. The team added optimised page titles, meta descriptions, and drafted optimised content and FAQ structures for country-level and regional-level pages. In total, more than 60 pages received the necessary on-page optimisation. Moreover, a mockup of the Barossa Valley page was created and will be issued soon for approval. However, due to the limitations of the current website builder features, it was difficult to implement the planned page appearance. The team realised that they would need assistance from the web developer to make the necessary changes in the near future. In May, once the draft content and page design are approved, the SEO campaign will focus on replicating the page content and design in all relevant pages and publishing them live. The goal is to have all website pages optimised for SEO to increase organic traffic and improve website ranking on search engines.

SEO Analysis

  • Throughout April, the fundamental first steps in the SEO campaign started. Some of the highlights of the work done are mentioned below.
  • Added Page Titles that have been optimised for optimal length and keyword strategy (60+ pages)
  • Added optimised Meta Descriptions to all top level pages
  • Drafted optimised content and FAQ structure for country-level and regional-level pages.
  • A mockup of the Barossa Valley page was created and will be sent soon for approval.
  • However, current website builder features have limited design capabilities on the front end to allow complete implementation of planned page appearance. Assistance from web developer will be needed.
  • In May, once the draft content and page design are approved, the SEO campaign will focus on replicating the page content and design in all relevant pages and publishing them live.