Manager Analysis
In May, the analysis of the GBP (Google Business Profile) for Burke Road Chiropractic Centre revealed noteworthy insights. The keyword “Camberwell chiropractor” secured an impressive 3rd position within the map pack in Google Maps or local search results. Similarly, the keyword “chiropractor Camberwell” also attained the 3rd position in the map pack, further highlighting the strong local search presence. The Google Business Profile listing garnered a total of 2,883 views, experiencing a slight decrease from the previous month’s 3,198 views. However, website visits increased to 20, compared to 17 in the previous month. Moreover, the listing received 4 phone calls and 7 requests for directions, a decrease from the previous month’s 15 requests.
In May, the SEO campaign focused on optimising the GBP listing by creating content that aimed to improve location relevance. This content can be viewed at https://posts.gle/CfVUHc.
Looking ahead to June, the SEO strategy will prioritise local business citations. The goal is to enhance the visibility, credibility, and presence of the GBP listing by acquiring reputable backlinks to the Google Business Profile. These efforts aim to strengthen the listing’s online reputation and increase its prominence in local search results.
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