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Manager Analysis

In May, the analysis of the GBP (Google Business Profile) for Burke Road Chiropractic Centre revealed noteworthy insights. The keyword “Camberwell chiropractor” secured an impressive 3rd position within the map pack in Google Maps or local search results. Similarly, the keyword “chiropractor Camberwell” also attained the 3rd position in the map pack, further highlighting the strong local search presence. The Google Business Profile listing garnered a total of 2,883 views, experiencing a slight decrease from the previous month’s 3,198 views. However, website visits increased to 20, compared to 17 in the previous month. Moreover, the listing received 4 phone calls and 7 requests for directions, a decrease from the previous month’s 15 requests.

In May, the SEO campaign focused on optimising the GBP listing by creating content that aimed to improve location relevance. This content can be viewed at https://posts.gle/CfVUHc.
Looking ahead to June, the SEO strategy will prioritise local business citations. The goal is to enhance the visibility, credibility, and presence of the GBP listing by acquiring reputable backlinks to the Google Business Profile. These efforts aim to strengthen the listing’s online reputation and increase its prominence in local search results.

GBP Analysis

  • The keyword ‘Camberwell chiropractor’ is ranking in 3rd position (in the map pack) in Google Maps or local search results.
  • Keyword ‘chiropractor Camberwell’ is ranking in 3rd position (in the map pack) in the Google Maps or local search results.
  • The Google Business Profile listing achieved 2,883 total views (down from 3,198 in the previous month), 20 website visits (up from 17 in the previous month), 4 phone calls, and 7 requests for directions (down from 15 in the previous month) made directly from the Google Maps listing.
  • In May, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/CfVUHc.
  • For the month of June, the SEO campaign will focus on local business citations to improve the listing’s visibility, credibility, and presence by gaining reputable backlinks to the Google Business Profile.