Physio Well-th – May 2023 Monthly Report

Manager Analysis

During the month of May, the SEO campaign showed promising results. One keyword, ‘back pain Keilor Downs,’ achieved an impressive 3rd position on the first page of search results. Additionally, three keywords, including ‘back pain Keilor East’ in the 10th position and ‘back pain Delahey’ in the 5th position, secured spots within the top 4-10 range on the first page. However, the keyword ‘physio Keilor Downs’ had a ranking of 22nd position on the third page, indicating room for improvement.

The on-page optimisation efforts for May were focused on the keyword ‘physiotherapy Coburg,’ with the expectation of seeing the impact on keyword rankings in the coming weeks. Looking ahead to June, the SEO campaign will shift its focus to off-page optimisation. Social foundations and strategies will be utilised to enhance the site’s visibility, reputation, and online presence by building brand recognition across key social platforms.

The Google Ads campaign faced challenges in May, primarily due to budget limitations. With only a small budget, the ads were displayed for less than 10% of relevant searches, limiting their reach. Moreover, the website experienced critical errors, leading to violations in Google Ads due to non-functional landing pages and sitelinks; this has since been repaired. In addition, advertiser verification was completed, ensuring compliance with Google’s requirements. Additionally, regular updates were made to the negative keywords list to exclude competitor, irrelevant, and low-intent terms.

SEO Analysis

1 keywords ranking in top 3 (first page) results

3 keywords ranking in top 4-10 (first page) results

Keyword ‘back pain Keilor Downs’ is ranking in 3rd position (first page)

Keyword ‘back pain Keilor East’ ranking in 10th position (first page)

Keyword ‘back pain Delahey’ ranking in 5th position (first page)

Keyword ‘physio Keilor Downs’ ranking in 22nd position (third page)

In May, on-page optimisation focused on the keyword ‘physiotherapy Coburg’. The effect on the keyword ranking can be expected to materialise in the upcoming weeks.

Through June, the SEO campaign will focus on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.

Google Ads Analysis

120 Clicks

$4.16 Avg. CPC

5.82% CTR

May has been challenging for the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made. This was mainly due to a limited budget. Additionally, the website keeps getting critical errors, which triggers violations in Google Ads due to non-functional landing pages and sitelinks.

For May, we removed image extensions with the Policy violation and replaced them with other stock images. We also completed the Advertiser verification. Finally, we put competitor, irrelevant, and low intent terms in the negative keywords list regularly.