Manager Analysis
The SEO campaign in May delivered promising results, with 6 keywords securing top 3 positions on the first page of search results, while an additional seven keywords achieved positions within the top 4-10. Notably, the keywords ‘dentist Safety Bay’ and ‘invisalign Safety Bay’ both claimed the prestigious 1st position on the first page, establishing the website as a trusted authority in dental services. Additionally, ‘dentist Rockingham’ and ‘childrens dentist Safety Bay’ secured respectable 3rd positions, further bolstering the site’s visibility and attracting relevant traffic.
During May, the focus of the SEO campaign revolved around off-page optimisation strategies. The creation and distribution of press releases played a crucial role in increasing brand visibility, fostering recognition, driving website traffic, and enhancing domain authority. These efforts aimed to establish the website as a trusted source in the dental industry. Looking ahead to June, the SEO campaign will shift its focus to the keyword ‘dentist Baldivis.’ Given its high level of competition and significant monthly search volume, the objective is to gain a competitive edge and secure a position on the first page of Google search results. This targeted on-page optimisation approach will enhance visibility, attract organic traffic, and establish the website’s presence in the Baldivis area.
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