Manager Analysis
In May, the Google Ads campaign generated a total of 90 clicks, resulting in a click-through rate (CTR) of 7.06%. The average cost per click (CPC) was $6.71, indicating a cost-effective performance. The ads were displayed 41.29% of the time when relevant searches were made, increasing visibility and potential reach. To optimise the campaign, negative keywords were added to exclude competitors and irrelevant searches. Keyword bidding was adjusted to focus on cost-efficient yet relevant keywords. The Google Advertiser verification process was initiated to access additional ad assets for attracting relevant clicks and improving conversions. For June, the plan is to continue with manual bidding, update the negative keywords list, and refine or add keywords to increase relevant search volume and drive conversions.
For SEO, the campaign focused on off-page optimisation strategies, utilising guest posting opportunities to drive referral traffic, build backlinks, and enhance the site’s authority. As a result, 12 keywords achieved rankings within the top 4-10 positions on the first page. Notable rankings include ‘commercial electrician Cotton Tree’ in the 6th position, ‘commercial electrician Image Flat’ and ‘commercial electrician Tinbeerwah’ in the 7th position, ‘electrical new installs Kulangoor’ in the 8th position, ‘commercial electrician Kin Kin’ in the 9th position, and ‘commercial electrician Marcoola’ in the 10th position. For June, the SEO campaign focus will shift to on-page optimisation, specifically targeting the keyword ‘commercial electrician Gympie’ due to its increasing search volume. The aim is to enhance competitiveness and improve the keyword’s positioning on the first page of Google search results.
SEO Analysis
12 keywords ranking in top 4-10 (first page) results
Keyword ‘commercial electrician Cotton Tree’ is ranking in the 6th position (first page).
Keyword ‘commercial electrician Image Flat’ is ranking in the 7th position (first page).
Keyword ‘commercial electrician Tinbeerwah’ is ranking in the 7th position (first page).
Keyword ‘electrical new installs Kulangoor’ is ranking in the 8th position (first page).
Keyword ‘commercial electrician Kin Kin’ is ranking in the 9th position (first page).
Keyword ‘commercial electrician Marcoola’ is ranking in the 10th position (first page).
In May, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic, build backlinks, and boost your site’s authority.
Through June, the SEO on-page optimisation will focus on the keyword ‘commercial electrician Gympie’ as it is getting an increasing number of monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the first page of Google search results.
Google Ads Analysis
90 Clicks
7.06% CTR
$6.71 Avg. CPC
In May, the Google Ads were shown 41.29% of the time whenever relevant searches were made.
For May, we put competitor and irrelevant search terms in the negative keywords list. We also adjusted keywords to only bid on cheaper but equally relevant keywords. We also started the Google Advertiser verification process. This will allow us to have access to more ad assets that can be used to attract more relevant clicks that will lead to conversions.
With that being said, the plan for June is to continue using manual bidding. We will also update the negative keywords list to avoid waste due to irrelevant, low intent and competitor searches. Finally, we will refine or add keywords to gain more relevant search volume to drive conversions.
Recent Comments