Manager Analysis
In the final month of running the Google Ads campaigns, significant progress was made. There were a total of 47 conversions, an increase from the previous month’s 44. Notably, 15 of these conversions were specifically attributed to the Haberfield practice. To optimise campaign performance, several adjustments were implemented in May. Ad copy was updated to reflect the new dental practice name, Haberfield Dental, and the inclusion of “Dr. Pomare” was introduced to align with user search behaviour. Business name, logo assets, and landing page URLs were also updated to reflect changes at the Haberfield clinic. Negative keyword lists were optimised to exclude low intent, research-related, specific dentist names, and competitor search terms. The campaign will be paused on June 7, unless otherwise requested.
The SEO campaign in May demonstrated promising results. Sixteen keywords achieved top-three rankings on the first page of search results, while an additional 24 keywords ranked in the top four to ten positions. Notably, the keywords “Leichhardt dental,” “dentist in Leichhardt,” and “Invisalign Leichhardt” secured first-page rankings. The keyword “dentist in Inner West” attained a commendable sixth position. In May, on-page optimisation efforts concentrated on improving the ranking of the “emergency dentist” keyword, with expectations of continued progress in the coming weeks. Moving forward, the SEO campaign in June will focus on off-page optimisation strategies, particularly utilising map embeds from Google Maps as high-quality outbound links to enhance the website’s authority and reliability.
The Google Business Profile (GBP) listings for Leichhardt Dental – Pomare Dental Group and Haberfield Dental – Pomare Dental Group yielded significant results in May. The Leichhardt Dental listing garnered 13,061 total views, 131 website visits, 82 direction requests, and 144 phone calls directly from the GBP listing. Similarly, the Haberfield Dental listing accumulated 2,347 total views, 40 website visits, 18 direction requests, and 20 phone calls. Notably, an SEO-optimised content post was created for both listings, aiming to improve location relevance. In May, the Leichhardt Dental post received positive engagement, while the Haberfield Dental post demonstrated lower engagement. The GBP listings continue to contribute to generating online visibility and attracting potential patients.
During the final complete month of the Facebook Ads campaigns, Leichhardt Dental and Haberfield Dental achieved significant reach and engagement. The ads reached 11,156 unique users, resulting in 127 link clicks that redirected users to the website. Furthermore, 11 post reactions and 3 comments indicated a genuine interest in the services offered. Although the campaign reported 6 conversions, this data was not captured in the Ads Manager but confirmed through cross-platform analysis. Updates were made to the New Patient Package ad copy, reflecting new pricing and offer names, as well as the custom landing page content. Additionally, a prominent “Book an Online Appointment” call-to-action button was added to enhance user engagement. The campaign is scheduled to pause on June 7, unless otherwise requested.
Facebook Analysis
6 Results (1 Click to Haberfield booking, 5 Clicks to Leichhardt booking pages)
16,172 Reach
0.28% Link CTR
119 Link Clicks
May marks the final complete month running the Facebook Ads campaigns.The ads reached 11,156 unique users, 127 of which clicked through the ad and were redirected to the website. There were also 11 post reactions, and 3 comments, which were clear indications of interest in the service.
Although the campaign had 5 conversions, this was not reported in the Ads Manager. We were able to confirm this through cross-platform analysis.
In May, we updated the New Patient Package ad copy to reflect the new pricing and offer name. We also updated the custom landing page (https://leichhardtdental.com.au/new-patient-package/) content to reflect the same, as well as added a ‘Book an Online Appointment’ button at the bottom as a call-to-action after reading the offer.
The campaign will be paused on 7 June and will remain like this until otherwise requested.
SEO Analysis
16 keywords ranking in top 3 (first page) results
24 keywords ranking in top 4-10 (first page) results
Keyword ‘Leichhardt dental’ is ranking in the 1st position (first page)
Keyword ‘dentist in Leichhardt’ is ranking in the 1st position (first page)
Keyword ‘Invisalign Leichhardt’ is ranking in the 1st position (first page)
Keyword ‘dentist in Inner West’ is ranking in the 6th position (first page)
In May, on-page optimisation focused on the keyword ‘emergency dentist’. Its ranking can be expected to improve in the coming weeks.
Through June, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.
Google Ads Analysis
47 Conversions
153 Clicks
9.85% CTR
$4.59 Avg. CPC
30.72% Conversion Rate
May marks the final month running the Google Ads campaigns. The campaigns had 47 conversions compared to 44 in April. Out of these, 15 were conversions for the Haberfield practice.
For May, we updated the ad copy to reflect the new dental practice name: Haberfield Dental. We also mentioned “Dr. Pomare” in the ad copy due to a significant number of search terms looking for this. We also updated the business name and logo assets, as well as the landing page URL due to the dental practice changes for the Haberfield clinic. Furthermore, we optimised the sitelink extensions. To maintain relevance to evolving user behaviour, we put low intent, research-related, specific dentist names, and competitor search terms in the negative keywords list.
The campaign will be paused on 7 June and will remain like this until otherwise requested.
GBP Analysis
Keyword ‘dentist in Leichhardt’ is ranking in 1st position in Google Maps or local search results (ahead of the map pack).
Keyword ‘Haberfield dentist’ is ranking in 3rd position in Google Maps or local search results (in the map pack).
In May, the Google Business Profile (GBP) listing for Leichhardt Dental – Pomare Dental Group generated 13,061 total views (up from 6,846 in the previous month), 131 website visits (up from 115 in the previous month), 82 direction requests (up from 48 previously), and 144 phone calls (up from 90 in the previous month) were made directly from the GBP listing.
Meanwhile, the Haberfield Dental – Pomare Dental Group GBP listing generated 2,347 total views (up from 1,340 previously), 40 website visits (up from 32 previously), 18 direction requests (down from 25 previously), and 20 phone calls were made directly from the GBP listing.
Also in May, an SEO optimised content for the Leichhardt Dental – Pomare Dental Group listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/AMLyUs.
A separate optimised content was posted in the Haberfield Dental – Pomare Dental Group GBP listing. The post can be viewed here:https://posts.gle/46QF1P.
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