Aussie Bargain Car Rentals – May 2023 Monthly Report

Manager Analysis

The month of May presented challenges for the Google Ads campaign. Despite receiving 331 clicks, the conversion rate remained at 6.28% due to a significant number of clicks from users searching for competitor brands. To address this issue, the team implemented an optimisation strategy by including irrelevant and competitor search term variations in the negative keywords list. Additionally, they initiated the Google Advertiser verification process to gain access to additional ad assets that would enhance the performance of the ads. Looking ahead to June, the focus will continue to be on refining the negative keywords list to exclude irrelevant and low-intent searches while also completing the Advertiser Verification process to maximise the campaign’s effectiveness.

In May, the SEO efforts yielded positive results with 39 keywords ranking in the top three positions and an additional 33 keywords ranking in the top four to ten positions on the first page of search results. Notably, keywords such as ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ ‘family car rentals Nambour Railway Station,’ and ‘family car rentals Sunshine Coast’ achieved first-page rankings. Furthermore, the keyword ‘bargain car rental Sunshine Coast’ improved its position from 5th to 2nd on the first page compared to the previous month. On-page optimisation was focused on enhancing the ranking of the keyword ‘rent a car Sunshine Coast,’ with expectations of further improvement in the upcoming weeks. Moving forward, the SEO campaign in June will prioritise off-page optimisation through local citations strategies to enhance visibility, credibilit

SEO Analysis

39 keywords ranking in top 3 (first page) results

33 keywords ranking in top 4-10 (first page) results

Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).

Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).

Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).

Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).

Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (first page), up from 5th position (first page) in the previous month.

In May, on-page optimisation focused on the keyword ‘rent a car Sunshine Coast’. Its ranking can be expected to improve in the coming weeks.

For June, SEO campaign will focus on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.

Google Ads

20 Conversion

331 Clicks

12.70% CTR

$2.27Avg. CPC

6.28% Conversion Rate

May has been challenging for Google Ads. The ads received clicks from users looking for competitor brands, which reduced opportunities for conversions.

As part of our optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list. We also started the Google Advertiser verification process to get access to even more ad assets that will add value to the ads.

With that being said, the plan for June is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also complete the Advertiser Verification.