Manager Analysis
In the month of May, the SEO campaign focused on improving the website’s search engine rankings. Two keywords, “shower niche Queensland” and “shower niche Brisbane,” successfully ranked on the first page, in the 4th and 6th positions, respectively. However, two other keywords, “shower niche New South Wales” and “shower tray New South Wales,” ranked on the second page in the 16th position, while “shower tray Brisbane” ranked 19th on the second page. To enhance the website’s online presence, the campaign emphasised off-page optimisation, leveraging social platforms to increase visibility and reputation. Moving into June, the SEO strategy will shift to on-page optimisation, with a particular focus on the highly competitive keyword “shower tray Brisbane.” The objective is to gain a competitive advantage and improve its ranking on the first page of Google search results.
In May, the Facebook Ads awareness campaign was launched, reaching 10,012 unique users during its first month, with positive engagements. The campaign received 22 post reactions, 1 comment, 11 post saves, 1 share, and 211 link clicks, demonstrating user interest and interaction. The link click-through rate (CTR) achieved a rate of 1.24%, indicating the relevance of the ads to the target audience. As the campaign was recently launched, it is still in the learning phase, allowing for optimisation and refinement. For June, the focus will be on fine-tuning ad delivery to ensure that the ads reach the most relevant users, maximising the campaign’s effectiveness in generating engagement and achieving its awareness goals.
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