Manager Analysis
During May, the SEO campaign made notable progress, targeting specific keywords and implementing various optimisation strategies. One keyword, ‘food and wine tours Thailand’, achieved a favourable ranking of 8th position on the first page, while another keyword, ‘food and wine tours China’, secured the 25th position on the third page. The campaign’s primary focus was on enhancing the website’s content by adding optimised content and FAQ sections to destination pages for Australia and the United States. Additionally, dedicated pages were created for the United Kingdom and London. Off-page optimisation played a vital role, with the campaign utilising social foundations and local citations to improve visibility, credibility, and Google presence through reputable backlinks. Looking ahead to June, the SEO campaign will maintain its emphasis on off-page optimisation, specifically through guest posting opportunities. These efforts will aim to generate more referral traffic and further enhance the site’s authority in the target market.
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