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Align Osteopathy – May 2023 Monthly Report

by | Jun 7, 2023 | Align Osteopathy

Manager Analysis

During the month of May, the Facebook Ads campaign showed consistent performance. It achieved 3 Contact Form submissions, indicating user engagement and interest in the advertised offerings. Additionally, there was 1 click to the Cliniko booking page, which was not directly measured by the campaign but contributed to the total leads for the month, amounting to 4. The campaign also generated positive engagements, with 3 post reactions, 1 post comment, 2 post saves, and 101 link clicks to the website landing page. These interactions highlight the relevance of the ads to the target audience. As planned, the campaign will be paused on the 14th of June, marking the end of its current run.

The Google Ads campaign experienced a significant improvement in performance compared to April. It achieved 11 conversions, a notable increase from the 4 conversions in the previous month. The conversions consisted of 8 clicks to the Cliniko booking website, 2 contact form submissions from the custom landing page, and 1 call made after clicking through the ad. The campaign maintained a strong click-through rate (CTR) of 5.90% and a conversion rate of 10.09%. To optimise the campaign, negative keywords were added to filter out irrelevant and competitor search terms, while bid adjustments were implemented to ensure cost-effective keyword targeting and maximise visibility. Similar to the Facebook Ads campaign, the Google Ads campaign will also be paused on the 14th of June.

Facebook Analysis

  • 3 Results (Contact Form Submission)
  • 0.53% CTR
  • 101 Link Clicks
  • 9,570 Reach
  • May saw a consistent performance for the Facebook Ads campaign. It received 3 Contact Form submissions. Additionally, it received 1 click to the Cliniko booking page, which is not directly measured by the campaign, so the total leads for the month was 4. It also gained positive engagements with 3 post reactions, 1 post comment, 2 post saves, and 101 link clicks (i.e. redirects to the website landing page). These show that the ads are relevant to the users who saw the ads.
  • The campaign will be paused on the 14th of June.

    • Google Analysis

  • 11 Conversion
  • 6.28 Clicks
  • 5.90% CTR
  • $6.41 Avg. CPC
  • 10.09% Conversion Rate
  • May saw a significant upward trend in the Google Ads campaign. It received 11 conversions compared to 4 in April. This consists of 8 clicks to the Cliniko booking website, 2 contact form submissions from the custom landing page, and 1 call from the website after clicking through the ad.
  • As part of our optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list. We also adjusted bids to avoid spending a lot of the budget to expensive keywords and allow more visibility.
  • The campaign will be paused in 14 June.