Manager Analysis
During the month of May, the Google Ads campaign for the Fuel Card Account achieved notable results. The campaign generated a total of 173 clicks, with an average cost per click (CPC) of $1.54. The click-through rate (CTR) reached 6.87%, indicating a strong level of engagement from users. Most importantly, the campaign resulted in 16 conversions, including 3 calls from ads, 9 calls from the website, 1 contact form submission, and 3 clicks to the account application link. These conversions demonstrate the effectiveness of the ads in driving user actions and potential customers applying for fuel card accounts. Throughout May, strategic measures were implemented, such as linking the Google Business Profile and regularly updating the negative keyword list. For June, the focus will be on completing the Google Advertiser verification process and further optimising the campaign.
The Tinman 24Hrs Facebook Ads campaign showed significant improvement in May. The campaign successfully reached 13,016 unique users, a significant increase from the 9,330 users reached in April. It generated positive engagements, including 16 post reactions and 38 link clicks, indicating user interest and relevance. The campaign concluded on June 3rd.
May marked the first month for the Fuel Card Account Facebook Ads campaign, which achieved impressive results. The campaign reached 9,788 unique users and garnered positive engagements, including 74 post reactions, 2 comments, 3 post saves, 7 shares, and 289 link clicks. These engagements indicate that the ads resonated with the target audience. Notably, the campaign received 6 clicks on the account application link, which suggests potential conversions into actual fuel card account applications. In June, the focus will be on optimising ad delivery to increase conversions and fuel card account applications.
Facebook Ads Analysis – Tinman 24Hrs
13,016 Results (Unique Users Reached)
0.03% CTR
27 Link Clicks
13,016 Reach
May gave an upward trend in the results of the Facebook Ads awareness campaign. It reached 13,016 unique users this month compared to 9,330 in April. It also gained positive Engagements with 16 post reactions and 38 link clicks (i.e. redirects to the Facebook page). This shows that the ads are relevant to the users who saw the ads.
The Tinman 24 Hours campaign ended on the 3rd of June.
Facebook Ads Analysis – Fuel Card Account
0.99% CTR
289 Link Clicks
9,788 Reach
May marks the first month for the Fuel Card Account Facebook Ad campaign. It immediately reached 9,788 unique users. It also gained positive Engagements with 74 post reactions, 2 comments, 3 post saves, 7 shares and 289 link clicks (i.e. redirects to the Facebook page). This shows that the ads are relevant to the users who saw the ads. Comments can also be an avenue for client enquiries.
The campaign was able to receive 6 clicks to the account application link (https://perrys.com.au/perrys-account-application/), which has higher chances of converting into actual customers that apply for fuel card accounts.
For June, we will be optimising ad delivery to ramp up conversions and increase fuel card account applications.
Google Ads Analysis – Fuel Card Account
16 Conversions
173 Clicks
$1.54 Avg. CPC
6.87 CTR
May marks the first month for the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made. However, the campaign still received conversions: 3 calls from ads, 9 calls from the website, 1 contact form submission, and 3 clicks to the account application link.
For May, we linked the Google Business Profile associated with the 68 Eyre Rd office so it can be shown as additional information on the ads. We also started bidding strategy tests and put competitor, irrelevant, and low intent terms in the negative keywords list regularly.
For June, we will focus on completing the Google Advertiser verification to get access to more ad assets. We will also continue to update the negative keyword list with low intent and competitor terms.
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