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Physio Well-th – June 2023 Monthly Report

by | Jul 7, 2023 | Physio Well-th

Manager Analysis

In June, the SEO campaign yielded positive results with 8 keywords ranking in the top 3 (first page) search results and 4 keywords ranking in the top 4-10 (first page) search results. Notably, the keywords ‘neck pain Tullamarine’ and ‘back pain Delahey’ secured the 1st position in their respective searches, while ‘physio Keilor Downs’ achieved a significant improvement from the 22nd position to the 2nd position. Furthermore, ‘back pain Keilor Downs’ ranked in the 3rd position. The focus of the June campaign was on off-page optimisation, leveraging social foundations to enhance the website’s visibility, reputation, and online presence across important social platforms. Moving forward into July, the SEO strategy will shift towards on-page optimisation, with particular attention given to the keyword ‘physiotherapy Yarraville.’ This keyword exhibits significant monthly search volume and holds untapped potential to improve its ranking, aiming to secure a prominent position on the first page of Google search results.

June proved to be a challenging month for the Google Ads campaign. Despite receiving a call conversion, the ads had low visibility, appearing in less than 10% of relevant searches due to budget constraints. Additionally, the website’s technical issues on CrazyDomains led to critical errors and violations in Google Ads, primarily affecting landing pages and sitelinks. To address these issues, the team implemented a more modern design for the custom landing page banner area and resolved display inconsistencies on the website. Moreover, automation was integrated to accelerate the learning phase and optimise the campaign towards achieving conversions.
Efforts will continue to improve the Google Ads campaign in the coming months, focusing on resolving technical issues, refining the landing page experience, and optimising budget allocation to maximise visibility and conversion opportunities.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘neck pain Tullamarine’ ranking in 1st position (first page)
  • Keyword ‘back pain Delahey’ ranking in 1st position (first page)
  • Keyword ‘physio Keilor Downs’ ranking in 2nd position (first page), up significantly from 22nd position (third page) in the previous month
  • Keyword ‘back pain Keilor Downs’ is ranking in 3rd position (first page)
  • In June, the SEO campaign focused on off-page optimisation using social foundations to improve the site’s visibility, reputation and online presence across the important social platforms.
  • Through July, the SEO on-page optimisation will focus on the keyword ‘physiotherapy Yarraville’ as it has significant monthly searches and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

    • Google Ads Analysis

  • 1 Conversion
  • 5.30% CTR
  • $3.98 Avg. CPC
  • June has been challenging for the Google Ads campaign. The ads received a call through the website although these were shown less than 10% of the time whenever relevant searches were made. This was mainly due to a limited budget. Additionally, the website kept getting critical errors while the website was with CrazyDomains, which triggered violations in Google Ads due to non-functional landing pages and sitelinks.
  • For June, we implemented a more modern design for the custom landing page banner area and fixed areas of the page that were not being shown correctly. We also implemented more automations to allow Google to accelerate the learning phase towards conversions.