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Southern Excavations – June 2023 Monthly Report

by | Jul 7, 2023 | Southern Excavations

Manager Analysis

The SEO campaign for the month of June yielded positive results, with notable achievements in keyword rankings. Five keywords successfully secured positions within the top 3 results on the first page, while an additional 19 keywords obtained rankings within the top 4-10 range. Notable accomplishments include ‘excavation Lennox Head’ claiming the 1st position, ‘retaining walls Brunswick Heads’ ranking 2nd, and ‘excavation Byron Bay’ and ‘bobcat hire Byron Bay’ both securing 4th positions on the first page.

The primary focus in June was off-page optimisation, utilising citations to enhance the website’s visibility, credibility, and presence on Google. Looking ahead to July, the SEO campaign will shift its focus to on-page optimisation, specifically targeting the keyword ‘excavator Brunswick Heads.’ Despite its relevance and potential, this keyword has yet to gain a strong foothold in the rankings. The objective is to improve its competitive edge organically and secure a position on the first page of Google search results.

SEO Analysis

  • 5 keyword ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Lennox Head’ ranking in 1st position (first page)
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 2nd position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Bangalow’ ranking in 5th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 8th position (first page)
  • In June, the SEO campaign focused on off-page optimisation using citations to improve the site’s visibility, credibility, and Google presence.
  • Through July, the SEO on-page optimisation will focus on the keyword ‘excavator Brunswick Heads’ as it has yet to gain a strong footing in the rankings. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.