Manager Analysis
In June, the Google Ads campaign for the Grant Account received 2 leads through the Psychology and Assessments campaign, maintaining a click-through rate (CTR) above the minimum requirement of 5% for the Ad Grant account. The campaign achieved a 5.26% CTR with 147 clicks. To improve targeting, specific psychologist names, psychiatry-related terms, and bulk billing terms were added to the negative keywords list. In July, the plan is to continue updating the negative keywords list, closely monitor ad clicks due to a slight increase in average cost per click (CPC), and complete the G2 Financial Services verification to prevent limitations in ad delivery.
June showed steady performance for the Google Ads Paid account, with 12 conversions and a 10.72% CTR. The campaign received 151 clicks, resulting in a low average cost per click (CPC) of $2.20. Among the conversions, 9 were from Psychology, 2 from Assessments, and 1 from PBSP. To optimise targeting, bulk billing, psychiatry-related terms, specific psychologist names, and irrelevant search terms were added to the negative keywords list. In July, the plan is to launch new campaigns with updated focus services.
The Facebook Ads retargeting campaign witnessed an upward trend. It reached 6,606 unique users, resulting in 8 conversions through Contact Form submissions. The campaign achieved a 0.51% link click-through rate (CTR) with 95 link clicks. Engagements were positive, with 15 post reactions, 5 comments, 6 post saves, and 3 shares. The link clicks offered users the opportunity to submit a contact form, and the comments section served as an alternative avenue for client inquiries. As July begins, preparations will continue for the next campaign.
In June, the SEO campaign delivered positive results, with 5 keywords ranking in the top 3 results and 18 keywords ranking in the top 4-10 results on the first page. Key phrases such as ‘telehealth psychologist Kawana’ and ‘positive behaviour support Gympie’ secured high positions in search rankings. We focused on in-page optimisation, however, we are awaiting approval of new content pages for Occupational Therapists, Psychologists, and Speech Pathologists. Additionally, local citations targeting the keyword ‘NDIS psychologist Brisbane’ were created to enhance visibility and credibility. In July, the SEO campaign will shift focus to off-page optimisation, including the creation and distribution of press releases to build more backlinks and improve Google presence. The pending content pages will be published once approved and used to create SEO location pages based on their respective keywords.
Google Ads Analysis (Grant Account)
5.26% CTR
147 Clicks
$8.79Avg. CPC
2 Conversion
In June, the campaign received 2 leads through the Psychology and Assessments campaign. The CTR maintained above 5%,which is the minimum required CTR for the Ad Grant account.
For this month, we put specific psychologist names, as well as psychiatry and bulk billing related terms to the negative keywords list.
With that being said, the plan for July is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also monitor the ad clicks closely since the average cost per click increased slightly. Finally, we will complete the G2 Financial Services verification for the Ad Grant account to prevent limitations in the ad delivery.
Google Ads Analysis (Paid Account)
12 Conversions
10.72% CTR
151 Clicks
$2.20 Avg. CPC
June saw a steady performance in the Google Ads Paid account. From the Contact Form submissions received, 9 were from Psychology, 2 from Assessments, and 1 from PBSP.
For the month, we put bulk billing, psychiatry, specific psychologist names, and other irrelevant search terms in the negative keywords list.
With that being said, the plan for July is to have the new campaigns live with updated focus services.
SEO Analysis
5 keywords ranking in top 3 (first page) results
18 keywords ranking in top 4-10 (first page) results
Keyword ‘telehealth psychologist Kawana’ is ranking in the 3rd position (first page).
Keyword ‘telehealth psychologist Caboolture’ is ranking in the 3rd position (first page).
Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 7th position (first page).
Keyword ‘telehealth psychologist Baringa’ is ranking in the 8th position (first page).
In June, new Occupational Therapist, Psychologist, and Speech Pathologist content pages awaited approval. In the meantime, local citations focused on the keyword ‘NDIS psychologist Brisbane’ were created to improve the site’s visibility, credibility, and Google presence via this keyword.
Through July, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.
Additionally, the new pages will be published once approved. They will also be used to create SEO location pages based on their keywords.
Facebook Analysis
8 Conversions (Contact Form Submissions)
0.51% Link CTR
95 Link Clicks
6,606 Reach
June saw a remarkable upward trend for the Facebook Ads retargeting campaign. It reached 6,606 unique users who engaged with the ads through 15 post reactions, 5 comments, 6 post saves, 3 shares, and 95 link clicks (redirects to the landing page). These engagements show clear signs of interest in the service, especially link clicks where the users had the option to submit a contact form and comments which can be an alternative avenue for client enquiries.
As July comes, we will continue preparing for the next campaign.
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