Manager Analysis
In June, the SEO campaign yielded positive results. Sixteen keywords achieved top-three rankings on the first page, while 22 keywords secured positions in the top 4-10. Key phrases like ‘Leichhardt dental’ and ‘Invisalign Leichhardt’ claimed 1st position, while ‘Haberfield dental’ and ‘dentist in Leichhardt’ held 2nd positions. The keyword ‘Haberfield dental practice’ attained the 3rd position, and ‘dentist in Inner West’ ranked 5th. The campaign focused on off-page optimisation strategies, leveraging map embeds from Google Maps as high-quality outbound links to enhance the site’s authority. Moving into July, the campaign aims to further enhance site authority and relevance by creating SEO location pages targeting ‘cosmetic dentistry’ and ’emergency dental care’.
The Google Business Profile (GBP) listings for Leichhardt Dental and Haberfield Dental exhibited promising results in June. Leichhardt Dental’s GBP listing generated 19,551 views, an increase from the previous month’s 13,061. The listing also received 124 website visits, 64 direction requests, and 118 phone calls. Similarly, Haberfield Dental’s GBP listing garnered 2,421 views, up from 2,347, along with 38 website visits, 26 direction requests, and 16 phone calls. As part of the campaign, an SEO-optimised content was created for the Leichhardt Dental listing, aiming to enhance location relevance. Additionally, a separate optimised content post was published for the Haberfield Dental listing. These efforts contributed to the listings’ visibility and engagement, bolstering the online presence and attracting potential patients to the dental practices.
SEO Analysis
16 keywords ranking in top 3 (first page) results
22 keywords ranking in top 4-10 (first page) results
Keyword ‘Leichhardt dental’ is ranking in the 1st position (first page)
Keyword ‘Invisalign Leichhardt’ is ranking in the 1st position (first page)
Keyword ‘Haberfield dental’ is ranking in the 2nd position (first page)
Keyword ‘dentist in Leichhardt’ is ranking in the 2nd position (first page)
Keyword ‘Haberfield dental practice’ is ranking in the 3rd position (first page)
Keyword ‘dentist in Inner West’ is ranking in the 5th position (first page)
In June, the SEO campaign focused on off-page optimisation strategies using map embeds from Google Maps. These can serve as high-quality outbound links that can potentially enhance the site’s overall authority.
Through July, the SEO campaign will focus on creating SEO location pages for the keywords ‘cosmetic dentistry’ and ’emergency dental care’. The goal is to add more relevant content to boost site authority and relevance.
GBP Analysis
Keyword ‘dentist in Leichhardt’ is ranking in 1st position in Google Maps or local search results (ahead of the map pack).
Keyword ‘Haberfield dentist’ is ranking in 3rd position in Google Maps or local search results (in the map pack).
In June, the Google Business Profile (GBP) listing for Leichhardt Dental – Pomare Dental Group generated 19,551 total views (up from 13,061 in the previous month), 124 website visits (down from 131 in the previous month), 64 direction requests (down from 82 previously), and 118 phone calls (down from 144 in the previous month) were made directly from the GBP listing.
Meanwhile, the Haberfield Dental – Pomare Dental Group GBP listing generated 2,421 total views (up from 2,347 previously), 38 website visits (down from 40 previously), 26 direction requests (up from 18 previously), and 16 phone calls (down from 20 previously) were made directly from the GBP listing.
Also in June, an SEO optimised content for the Leichhardt Dental – Pomare Dental Group listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/quca5u.
A separate optimised content was posted in the Haberfield Dental – Pomare Dental Group GBP listing. The post can be viewed here: https://posts.gle/WZBfXZ.
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