Manager Analysis
June presented challenges for the Google Ads campaigns, as they were shown only 35.44% of the time during relevant searches. Despite this, the campaigns managed to generate 1 conversion with 205 clicks, resulting in a 9.26% click-through rate (CTR). The average cost per click (CPC) remained relatively low at $2.91. To improve campaign performance, low intent searches were added to the negative keyword list, ensuring ads are displayed to more relevant audiences. In July, the focus will be on optimising the campaign for conversions, refining keywords, and updating the negative keyword list to further enhance targeting and deliver ads to the most relevant users.
The SEO campaign yielded positive results with 53 keywords ranking in the top 3 results and an additional 47 keywords ranking in the top 4-10 results on the first page. Key phrases such as ‘NDIS SIL provider Noosaville’ and ‘ILO NDIS Sunshine Coast’ secured the first position in search rankings. On-page optimisation efforts primarily targeted the keyword ‘supported independent living Sunshine Coast,’ with expectations for improved rankings in the upcoming weeks. Moving into July, the focus will shift to off-page optimisation strategies, emphasising the creation of natural links, enhancing site mentions, and establishing greater authority in the industry.
June brought some challenges to the Facebook Ads campaign, resulting in only 1 Contact Form submission. However, the campaign achieved a reach of 4,048 unique users and garnered positive engagements, including 23 post reactions, 2 comments, 4 post saves, 3 shares, and 57 link clicks. It’s important to note that the comments section served as a platform for user inquiries and engagement. Although the learning phase of the campaign is limited, the aim for July is to optimise ad delivery, ensuring that more relevant users are reached and increasing lead generation. Continued refinement and targeting will contribute to improved campaign performance and overall success.
SEO Analysis
53 keywords ranking in top 3 (first page) results
47 keywords ranking in top 4-10 (first page) results
Keyword ‘NDIS SIL provider Noosaville’ is ranking in the 1st position (first page)
Keyword ‘ILO NDIS Sunshine Coast’ is ranking in the 1st position (first page)
Keyword ‘NDIS SIL provider Noosa’ is ranking in the 1st position (first page)
Keyword ‘ILO NDIS Noosa’ is ranking in the 5th position (first page)
Keyword ‘supported independent living Noosa’ is ranking in the 6th position (first page).
In June, on-page optimisation focused on the keyword ‘supported independent living Sunshine Coast’. Its ranking can be expected to improve in the coming weeks.
For July, the SEO campaign will focus on off-page optimisation strategies to build more natural links and improve site mentions and authority.
Facebook Ads Analysis
1 Result (Contact Us Form Submission)
0.58% Link CTR
57 Link Clicks
4,048 Reach
June has presented some challenges for the Facebook Ads campaign. Although it received only 1 Contact Form submission, the ads reached 4,048 unique users. It also gained positive Engagements with 23 post reactions, 2 comments, 4 post saves, 3 shares and 57 link clicks (i.e. redirects to the Facebook page). It is important to note that the comments section can also be used by users as an avenue for their enquiries.
The campaign’s learning phase is still limited and will need more conversion events to accurately determine the correct people who are more likely to become leads.
For July, we will be optimising the ad delivery to make sure more relevant users are being reached to ramp up the lead generation.
Google Ads Analysis
1 Conversion
205 Clicks
9.26% CTR
$2.91 Avg. CPC
June was challenging for Google Ads. The campaigns were shown 35.44% of the time whenever relevant searches were made.
For this month, we added low intent searches to the negative keyword list.
With that being said, the plan for July is to optimise the campaign for conversion. We will also continue optimising the keywords and update the negative keywords list to deliver ads to more relevant audiences.
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