Manager Analysis
June showed steady performance for the Google Ads campaign, with 17 conversions and 234 clicks. The campaign achieved a 2.62% click-through rate (CTR) with an average cost per click (CPC) of $7.47. Notably, there were 4 successful registrations for the YCPM services, expanding lead generation to South Australia while still facing challenges in Tasmania. To optimise targeting, low intent, research-inclined, and competitor search terms were added to the negative keywords list. The plan for July is to further optimise for conversions, focusing on generating leads in Tasmania and aiming for a minimum of 15 monthly leads to achieve a positive return on investment (ROI). Ongoing updates to the negative keywords list will continue.
In June, the SEO campaign delivered positive results, with 34 keywords ranking in the top 3 results and 35 keywords ranking in the top 4-10 results on the first page. Key phrases such as ‘NDIS plan management Sunshine Coast’ and ‘NDIS plan management Byron Bay’ secured top positions in search rankings. On-page optimisation efforts focused on the keyword ‘NDIS plan management Sydney,’ with anticipated improvements in the coming weeks. For July, the SEO campaign will shift focus to off-page optimisation strategies, including acquiring local citations to enhance the site’s visibility, credibility, and Google presence through reputable backlinks.
June marked the first full month of the new Facebook Ads campaign, which immediately reached 17,879 unique users. The campaign generated two leads, one through a registration and another through a contact form submission. The ads achieved a 0.47% click-through rate (CTR) with 180 link clicks, resulting in 242 engagements. Although the campaign is still in the learning phase, it demonstrated promising performance in terms of reaching a wide audience and generating user interactions. For July, cross-platform analysis using data from Google Analytics 4 and Facebook Events Manager will be implemented to gain deeper insights into user traffic and behaviour. Additionally, an additional ad copy will be uploaded once approved to further optimise campaign performance.
SEO Analysis
34 keywords ranking in top 3 (first page) results
35 keywords ranking in top 4-10 (first page) results
Keyword ‘NDIS plan management Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘NDIS plan management Byron Bay’ is ranking in the 2nd position (first page).
Keyword ‘NDIS plan management Maroochydore’ is ranking in the 4th position (first page).
Keyword ‘NDIS plan management Buderim’ is ranking in the 6th position (first page).
In June, on-page optimisation focused on the keyword ‘NDIS plan management Sydney’. Its ranking can be expected to improve in the coming weeks.
Through July, the SEO campaign will focus on off-page optimisation to gain local citations that will improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
Google Ads Paid
17 Conversions
234 Clicks
2.62% CTR
$7.47 Avg. CPC
7.26% Conversion Rate
June saw a steady performance for the Google Ads campaign. This includes 4 successful Registrations for the YCPM services. South Australia also started receiving leads, while Tasmania still remains challenging.
For the month, we put low intent, research-inclined, and competitor search terms in the negative keywords list.
With that being said, the plan for July is to perform further conversion optimisations to start generating leads in Tasmania and aim for the campaign to continue generating more than 15 monthly leads to secure a return on investment (ROI). We will also continue to update the negative keywords list.
Facebook Ads
1 Result (Registration)
1 Result (Contact Form Submission)
17,879 Reach
0.47% CTR
180 Link Clicks
242 Engagements
June marks the first full month for the new Facebook Ads campaign, starting up with two leads coming from a Registration and a Contact Form submission. With that, it is still currently in the learning phase. However, the campaign immediately reached 17,879 unique users, with 180 of them clicking the ads to be redirected to the website.
As we enter July, we will continue to use a cross-platform analysis that will make use of both Google Analytics 4 data and Facebook Events Manager data to get more in-depth understanding and traceability of user traffic and behaviour across both Google and Facebook platforms. We will also upload the 4th ad copy once approved.
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