Manager Analysis
In the month of June, the SEO Campaign revealed important insights and areas for improvement. Two keywords achieved rankings within the first page, specifically the keyword ‘Chinese speaking dentist Port Melbourne’ in the 8th position and ‘teeth whitening Port Melbourne’ in the 9th position. Additionally, the keyword ‘Chinese speaking dentist Melbourne’ secured a position on the second page, ranking 14th.
The SEO campaign focused on off-page optimisation strategies, utilising social foundations and implementing strategies to enhance the website’s visibility, reputation, and online presence. This involved fostering brand recognition across significant social platforms. Following the implementation of redirection protocols and the submission of a new sitemap in May, most of the website’s pages have been crawled but are yet to be indexed by Google. This delay in indexing is a result of Google’s system, and it’s important to note that any redirection process can have temporary effects on rankings.
Moving into July, the SEO campaign’s on-page optimisation efforts will target the keyword ‘cosmetic dentistry Melbourne.’ With high competition and significant search volume, the objective is to improve its rankings and bring it closer to the first page of Google search results under the new domain.
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