Marmox Australia – June 2023 Monthly Report

Manager Analysis

The SEO campaign in June showed progress in improving keyword rankings. Two keywords, ‘shower niche Brisbane’ and ‘shower niche Melbourne’, secured positions on the first page, ranking 8th and 10th, respectively. Additionally, three other keywords, including ‘shower tray New South Wales’, ‘shower niche New South Wales’, and ‘shower niche Newcastle’, appeared on the second page, indicating a positive trajectory. The focus of the campaign during June was on off-page optimisation, specifically through local citations targeting the keyword ‘shower tray Brisbane’. This approach aimed to enhance the site’s visibility, credibility, and Google presence associated with this keyword. Looking ahead to July, the on-page optimisation efforts will concentrate on publishing the approved content page for Marmox SlicedStone Mosaic Tiles. This page will also serve as the foundation for creating SEO location pages centred around this product keyword. Additionally, revisions have been made to the Marmox Shower Trays and Marmox Boards product pages, pending approval. Furthermore, the SEO campaign will emphasise building natural links and enhancing site mentions and authority as part of the off-page optimisation strategy, ultimately contributing to improved search engine rankings and increased website visibility.

The Facebook Ads awareness campaign, running throughout June, yielded promising results. The campaign reached 13,441 unique users, generating positive engagement with 21 post reactions, 1 comment, 20 post saves, and 239 link clicks, indicating a strong level of interest and interaction from the audience. The ads led to 2 enquiries and 2 Contact Form submissions through the custom landing page. While these results demonstrate the campaign’s effectiveness, further optimisation is necessary to maximise conversions and lead generation. In July, the focus will be on refining ad delivery to ensure relevant users are being reached, increasing the likelihood of attracting more qualified leads. By optimizing targeting parameters and ad placement, the campaign aims to enhance performance and capitalise on the positive engagement observed in June. Continued monitoring and optimisation will help maximise the campaign’s effectiveness in achieving its objectives.

SEO Analysis

2 keywords ranking in top 4-10 (first page) results

Keyword ‘shower niche Brisbane’ is ranking in the 8th position (first page).

Keyword ‘shower niche Melbourne’ is ranking in the 10th position (first page).

Keyword ‘shower tray New South Wales’ is ranking in the 14th position (second page).

Keyword ‘shower niche New South Wales’ is ranking in the 15th position (second page).

Keyword ‘shower niche Newcastle’ is ranking in the 17th position (second page).

In June, the SEO campaign focused on off-page optimisation using local citations focused on the keyword ‘shower tray Brisbane’ to improve the site’s visibility, credibility, and Google presence via this keyword.

Through July, on-page optimisation will focus on the publishing of the approved Marmox SlicedStone Mosaic Tiles content page, which will also be used to create SEO location pages based on this product keyword. Additionally, the Marmox Shower Trays and Marmox Boards product pages have been revised and are awaiting approval.

As well, the SEO campaign will focus on building more natural links and improve site mentions and authority as part of off-page optimisation.

Facebook Analysis

2 Results (Enquiry Form Submission)

2 Contact Form Submissions

0.91% Link CTR

239 Link Clicks

13,441 Reach

June marks the first full month running the Facebook Ads awareness campaign. It immediately reached 13,441 unique users. It gained positive Engagements with 21 post reactions, 1 comment, 20 post saves, 2 share and 239 link clicks (i.e. redirects to the Facebook page).

The ads received 2 enquiries from the custom landing page and 2 Contact Form submissions. However, the campaign is still in a learning phase and needs more optimisation events from the enquiries in the custom landing page.

For July, we will be optimising the ad delivery to make sure relevant users are being reached.