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Experience Cuisine – June 2023 Monthly Report

by | Jul 7, 2023 | Experience Cuisine

Manager Analysis

During the month of June, the SEO Campaign reveals valuable insights and areas of improvement. The keywords ‘food and wine tours Mexico,’ ‘food and wine tours Thailand,’ and ‘wine tour Thailand’ secured positions on the second page of search results, with rankings ranging from the 12th to 13th positions.

To enhance the website’s visibility and recognition, the June SEO campaign focused on off-page optimisation strategies. Press releases were created and distributed to increase brand visibility, drive website traffic, and improve domain authority. Moving into July, the on-page optimisation efforts will prioritise the addition of a dedicated section about ‘Popular Tours’ on the Homepage. Exact match anchor text will be utilised to boost internal linking, improve navigation, and enhance page crawling and indexing by Google. This optimisation process will also be implemented on each of the country-level pages, ensuring a comprehensive and targeted approach to improve search engine rankings and user experience.

SEO Analysis

  • Keyword ‘food and wine tours Mexico’ is ranking in the 12th position (second page).
  • Keyword ‘food and wine tours Thailand’ is ranking in the12th position (second page).
  • Keyword ‘wine tour Thailand’ is ranking in the13th position (second page).
  • In June, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
  • Through July, the SEO on-page optimisation will focus on adding a section about ‘Popular Tours’ using exact match anchor text on the Homepage to boost internal linking, help with navigation, and enhance page crawling and indexing by Google. This process will also be repeated on each of the country-level pages.