Manager Analysis
In July, the SEO campaign achieved remarkable success, with 32 keywords securing top 3 positions and 29 keywords ranking in the top 4-10 on the first page of search results. Particularly noteworthy, ‘probate and wills lawyer Ipswich’ attained an impressive 1st position, while ‘small business lawyer Ipswich’ ranked 2nd on the first page. Another significant improvement was seen in the keyword ‘conveyancing Greater Springfield,’ which climbed to the 2nd position from the 5th position in the previous month. Additionally, ‘conveyancing lawyers Ipswich’ secured the 4th position, and ‘business lawyers Ipswich’ achieved a notable 9th position on the first page.
July’s on-page optimisation efforts were focused on the keyword ‘solicitors Ipswich,’ with expectations of improved rankings in the upcoming weeks. Looking ahead to August, the SEO campaign will prioritise off-page optimisation, particularly through the creation and distribution of press releases to build more high-quality backlinks, enhancing the site’s Google presence and further boosting its search engine rankings.
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