Manager Analysis
The SEO campaign showed positive results in July, with several keywords ranking on the first page of search results. The keyword ‘blocked drains Baldivis’ achieved an impressive 5th position on the first page, while ‘leak detection Baldivis’ and ‘blocked drains Rockingham’ both secured the 7th position. Additionally, ‘plumber Baldivis’ and ‘pipe relining Perth’ ranked on the second page at the 14th position. July’s focus was on-page optimisation for the keyword ‘blocked drains Rockingham’ to improve its ranking in the upcoming weeks. A new SEO-optimised blog post was also published to enhance website relevance. Moving into August, the SEO campaign will prioritise off-page optimisation through Google entity stacking. This strategy aims to leverage the authority of various Google platforms and services, building high-quality backlinks to positively impact search engine rankings and enhance website credibility and visibility.
The plumbing company’s Google Business Profile (GBP) listings performed well in July, with some keywords achieving top positions in Google Maps or local search results. The keywords ‘plumber Baldivis’ and ‘blocked drains Baldivis’ both secured an impressive 1st position, ahead of the map pack. Additionally, ‘plumber Rockingham’ ranked in the 9th position in Google Maps or local search results. The Baldivis GBP listing generated 1,303 total views, 46 website visits, and 33 phone calls. A new SEO-optimised content was created to enhance location relevance. Meanwhile, the Rockingham GBP listing received 126 total views, 3 website visits, and 3 phone calls. An SEO-optimised content was also created to improve location relevance. In August, the GBP strategy will focus on the keywords ‘burst pipe Baldivis’ and ’emergency plumber Rockingham’ to boost these services and locations closer to the top 3 positions in Google Maps results. The goal is to improve visitor actions and increase visibility for these specific services and locations.
GBP Analysis
Keyword ‘plumber Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps or local search results.
In July, the Baldivis Google Business Profile (GBP) listing generated 1,303 total views (up from 1,232 previously), 46 website visits (up from 22 previously), and 33 phone calls (down from 49 previously) made directly from the listing.
An SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/anrEau.
Meanwhile, the Rockingham GBP listing achieved 126 total views (down from 146 previously), 3 website visits (down from 11 previously), and 3 phone calls (up from 1 previously) were made directly from the listing.
Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/QSQUDK.
Through August, the GBP strategy will focus on the keywords ‘burst pipe Baldivis’ and ‘emergency plumber Rockingham’. The goal is to boost these services and locations closer to the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.
SEO Analysis
6 keywords ranking in top 4-10 (first page) results
Keyword ‘blocked drains Baldivis’ is ranking in the 5th position (first page).
Keyword ‘leak detection Baldivis’ is ranking in the 7th position (first page).
Keyword ‘blocked drains Rockingham’ is ranking in the 7th position (first page).
Keyword ‘plumber Baldivis’ is ranking in the 14th position (second page).
Keyword ‘pipe relining Perth’ is ranking in the 14th position (second page).
In July, on-page optimisation focused on the keyword ‘blocked drains Rockingham’. Its ranking can be expected to improve in the upcoming weeks.
Additionally, a new SEO optimised blog post was published and can be viewed here:https://bit.ly/47iFLVe.
For August, the SEO campaign will focus on off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.
Google Ads
3 Conversions
98 Clicks
5.39% CTR
$10.69 Avg. CPC
July marks the final month of the Google Ads campaign, ending with 2 calls from ads and a Booking Form submission.
This recommendation came from the fact that the campaign performance has been very unstable due to most searches relating to DIY or home remedies for blocked drains. Furthermore, there is very high competition for emergency plumbing services and a lot of searches are looking for 24-hour availability, which is currently not being offered. Overall, these factors were not giving ROI considering the average value of each client.
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