Manager Analysis
In July, significant progress was made in the SEO campaign, with the completion of the initial on-site audit and optimisation. The page titles and meta descriptions were meticulously optimised to ensure optimal length and alignment with the targeted keyword strategy, enhancing the website’s visibility and relevance in search results. Furthermore, the implementation of local business schema was successfully executed, contributing to improved local search visibility and providing valuable information to search engines. The XML sitemap was re-submitted to search engines, ensuring that all relevant pages are crawled and indexed efficiently. Additionally, the creation of SEO-optimised content for the GBP listing aimed to enhance location relevance, attracting more potential customers. Moving forward to August, the SEO campaign will shift its focus to off-page optimisation, utilising social foundations and strategies to build natural backlinks and improve the site’s reputation and online presence, further boosting its search engine rankings and overall visibility.
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