Physio Well-th – July 2023 Monthly Report

Manager Analysis

During the month of July, the SEO campaign showed improving results with six keywords ranking in the top 3 positions (first page) and an additional five keywords ranking in the top 4-10 positions (first page). Particularly noteworthy was the outstanding performance of the keywords ‘neck pain Tullamarine’ and ‘back pain Delahey’, both achieving a remarkable 1st position ranking (first page). The keyword ‘physio Keilor Downs’ secured an impressive 2nd position, while ‘back pain Keilor Downs’ held a respectable 3rd position (first page). A strategic focus was put on on-page optimisation for the keyword ‘physiotherapy Yarraville’, with an expectation of further improvement in its ranking in the coming weeks. Moving into August, the SEO campaign will shift its emphasis towards off-page optimisation, leveraging press releases to establish more backlinks and enhance the website’s Google presence.

In July, the Google Ads campaign encountered challenges, primarily due to limited budget constraints. Despite recording 99 clicks and a 4.83% click-through rate (CTR), the ads appeared in less than 10% of relevant searches, hampering campaign performance. These issues were compounded by recurring critical errors on the website, leading to violations in Google Ads due to non-functional landing pages and sitelinks, directly impacting the campaign’s learning phase. To address these issues, the monthly budget was increased to maintain visibility for relevant searches, ensuring competitiveness in the market. Additionally, the campaign expanded into Google Search partners to explore untapped opportunities and experimented with a new bidding strategy automation. Looking ahead to August, the plan is to optimise the campaign structure and selectively pause ads as needed to achieve better performance and maximise ROI.

SEO Analysis

6 keywords ranking in top 3 (first page) results

5 keywords ranking in top 4-10 (first page) results

Keyword ‘neck pain Tullamarine’ ranking in 1st position (first page)

Keyword ‘back pain Delahey’ ranking in 1st position (first page)

Keyword ‘physio Keilor Downs’ ranking in 2nd position (first page)

Keyword ‘back pain Keilor Downs’ is ranking in 3rd position (first page)

In July, on-page optimisation focused on the keyword ‘physiotherapy Yarraville’. Its ranking can be expected to improve in the upcoming weeks.

Through August, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.

Google Ads Analysis

99 Clicks

4.83% CTR

$5.28 Avg. CPC

July has been challenging for the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made. This was mainly due to a limited budget. Additionally, the website still kept getting critical errors which triggered violations in Google Ads due to non-functional landing pages and sitelinks. These directly affected the campaign learning.

For the month, we were able to increase the monthly budget to stay competitive and maintain visibility for relevant searches. We also expanded the ads into Google Search partners for untapped opportunities and started testing another bidding strategy automation.

With that being said, the plan for August is to optimise the campaign structure and pause ads as necessary.