Rapid Locksmiths – July 2023 Monthly Report

Manager Analysis

In July, the SEO campaign showed promising results with 15 keywords ranking in the top 3 and 21 keywords ranking in positions 4 to 10 on the first page of search results. Notably, the keywords ‘automotive locksmith Blackburn’ and ‘smart keys Blackburn’ both achieved the top spot on the first page. Additionally, ‘security locks Mitcham’, ‘security locks Ashburton’, and ‘automotive locksmith Balwyn’ secured the second position on the first page. The keyword ‘locksmith Blackburn’ ranked at a respectable 5th position. The campaign focused on off-page optimisation through guest posting, which contributed to increased referral traffic, backlinks, and enhanced site authority. In the coming month, the focus will shift to on-page optimisation with an emphasis on the competitive keyword ‘locksmith Glen Waverley’.

The Google Business Profile (GBP) experienced an improvement in performance. The profile garnered 169 total views, indicating an increase from the previous 155 views. The number of website visits saw a rise from 2 to 4, and phone calls made directly from the GBP listing increased from 3 to 4. SEO-optimised content was developed for the GBP listing to enhance its location relevance and can be accessed at https://posts.gle/C25ARn. This content aims to attract more local customers to the business. The positive trends seen in July signify the effectiveness of the SEO strategies implemented. Moving into August, the focus will remain on optimising the GBP listing further to attract more local leads and boost business visibility.

The Google Ads campaign yielded encouraging results with 4 conversions, a Click-Through Rate (CTR) of 5.62%, and an average Cost Per Click (CPC) of $6.47. The Conversion Rate stood at an impressive 10.26%. The ads ran for the first half of the month with double the budget, effectively overcoming budget constraints arising from fierce keyword competition. In August, the plan is to run the campaign in the second half of the month, as per the client’s request, and maintain a similar strategy from July. To drive more conversions, the team will focus on optimising the ads and refining search terms to ensure relevance to the services offered and the landing page content. These efforts are aimed at further enhancing the campaign’s performance and maximising its potential to reach the target audience.

SEO Analysis

15 keywords ranking in top 3 (first page) results

21 keywords ranking in top 4-10 (first page) results

Keyword ‘automotive locksmith Blackburn’ ranking in 1st position (first page)

Keyword ‘smart keys Blackburn’ ranking in 1st position (first page)

Keyword ‘security locks Mitcham’ ranking in 2nd position (first page)

Keyword ‘security locks Ashburton’ ranking in 2nd position (first page)

Keyword ‘automotive locksmith Balwyn’ ranking in 2nd position (first page)

Keyword ‘locksmith Blackburn’ ranking in 5th position (first page)

In July, the SEO campaign prioritised off-page optimisation strategies through guest posting opportunities to help drive referral traffic, build backlinks, and boost your site’s authority.

The Google Business Profile listing achieved 169 total views (up from 155 previously), 4 website visits (up from 2 previously), and 4 phone calls (up from 3 previously) made directly from the GBP listing.

Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/C25ARn.

Through August, the SEO on-page optimisation will focus on the keyword ‘locksmith Glen Waverley’ as it has a high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.

Google Ads Analysis

4 Conversions

5.62% CTR

$6.47 Avg. CPC

10.26% Conversion Rate

July has seen a positive trend for the Google Ads campaign. The ads were only live for the first half of the month, but with double the budget. This has been proven effective to overcome budget limitations due to high keyword competition.

For August, we will run the campaign for the second half of the month as requested, which is similar to the strategy in July. We will also focus on driving more conversions to the campaign by optimising the ads and search terms being used for the queries and make sure these are relevant to the offered services and the landing page content.