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Southern Excavations – July 2023 Monthly Report

by | Aug 7, 2023 | Southern Excavations

Manager Analysis

In July, the SEO campaign showed significant progress for the targeted keywords. The team achieved an impressive milestone with one keyword ranking in the top 3, securing a coveted position on the first page of search results. Additionally, 23 keywords obtained rankings within the top 4-10 positions on the first page, indicating positive traction and increased visibility. Notably, specific keywords like ‘retaining walls Lennox Head’ secured an outstanding 2nd position on the first page, while ‘excavation Byron Bay,’ ‘bobcat hire Byron Bay,’ and ‘retaining walls Bangalow’ all achieved respectable 4th positions on the first page. ‘Retaining walls Brunswick Heads’ followed closely in the 5th position, and ‘excavation Lennox Head’ claimed a respectable 7th position on the first page.

July’s on-page optimisation efforts targeted the keyword ‘excavator Brunswick Heads,’ with expectations of continued improvement in its ranking in the coming weeks. Moving forward, the team plans to focus on off-page optimisation strategies in August. This will include utilising map embeds from Google Maps, which serve as high-quality outbound links. These strategies have the potential to enhance the site’s overall authority and reliability, ultimately contributing to further SEO success.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘retaining walls Lennox Head’ ranking in 2nd position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Bangalow’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 5th position (first page)
  • Keyword ‘excavation Lennox Head’ ranking in 7th position (first page)
  • In July, on-page optimisation focused on the keyword ‘excavator Brunswick Heads’. Its ranking can be expected to improve in the upcoming weeks.
  • Through August, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.