Suncoast Energy – July 2023 Monthly Report

Manager Analysis

In July, the SEO campaign showcased promising progress with 26 keywords securing positions in the top 4 to 10 results, gaining visibility on the first page of Google search results. Notably, the keywords ‘commercial electrician Image Flat’ and ‘commercial electrician Nambour West’ claimed the 4th position on the first page, while ‘commercial electrician Cotton Tree’ and ‘commercial electrician Kin Kin’ secured the 5th position. Additionally, the keyword ‘commercial electrician Marcoola’ earned a respectable 10th position on the first page.

The month’s primary focus was on off-page optimisation, employing Google entity stacking to harness the authority of various Google platforms and services. This strategy aimed to establish a network of high-quality backlinks, elevating search engine rankings and bolstering website credibility and visibility. Moving into August, the SEO campaign will shift its attention to on-page optimisation, concentrating efforts on the competitive keyword ‘commercial air conditioning Sunshine Coast.’ With significant monthly searches and untapped ranking potential, the objective is to bring it closer to the first page of Google search results.

In July, the Google Ads campaign yielded fruitful results, generating 90 clicks and recording a commendable 6.23% click-through rate (CTR). The campaign’s conversion performance was equally impressive, producing 4 conversions with a 4.44% conversion rate. The average cost per click (CPC) remained at $6.50. Throughout the month, the ads were displayed 49.98% of the time, efficiently targeting relevant searches, and resulted in 4 Air Conditioning form submissions. The upcoming strategy for August involves continuing with manual bidding, fine-tuning the negative keywords list to eliminate irrelevant, low intent, and competitor-driven searches. Additionally, the plan includes refining and expanding the keyword selection to access more relevant search volume and further drive conversions. These efforts aim to optimise the Google Ads campaign’s performance and maximise its return on investment.

SEO Analysis

26 keywords ranking in top 4-10 (first page) results

Keyword ‘commercial electrician Image Flat’ is ranking in the 4th position (first page).

Keyword ‘commercial electrician Nambour West’ is ranking in the 4th position (first page).

Keyword ‘commercial electrician Cotton Tree’ is ranking in the 5th position (first page).

Keyword ‘commercial electrician Kin Kin’ is ranking in the 5th position (first page).

Keyword ‘commercial electrician Marcoola’ is ranking in the 10th position (first page).

In July, the SEO campaign prioritised off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.

Through August, the SEO on-page optimisation will focus on the keyword ‘commercial air conditioning Sunshine Coast’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

Google Ads Analysis

4 Conversions

90 Clicks

6.23% CTR

$6.50 Avg. CPC

4.44% Conversion Rate

In July, the Google Ads were shown 49.98% of the time whenever relevant searches were made, which resulted in 4 Air Conditioning form submissions.

The plan for August is to continue using manual bidding. We will also update the negative keywords list to avoid waste due to irrelevant, low intent and competitor searches. Finally, we will refine and add keywords to gain more relevant search volume to drive conversions.