Leichhardt Dental – July 2023 Monthly Report

Manager Analysis

The SEO campaign showed impressive results in July, with several keywords achieving top rankings on the first page of search results. Notably, the keyword ‘Invisalign Leichhardt’ secured the 1st position on the first page, while ‘Leichhardt dental,’ ‘Haberfield dental,’ ‘dentist in Leichhardt,’ and ‘Haberfield dental practice’ all achieved the 2nd position. In July, the campaign’s focus was on creating 226 new SEO location pages for ‘cosmetic dentistry’ and ’emergency dentist’ keywords. These pages were designed to add more relevant content, thereby enhancing the site’s authority and relevance. Moving forward into August, the SEO campaign will concentrate on off-page optimisation, emphasising the acquisition of high-quality local citations. This strategy aims to improve the practices’ visibility, credibility, and Google presence through reputable backlinks. Overall, the July SEO analysis highlights the success of the on-page optimisation efforts and sets the stage for further advancements in the coming months.

The Google Business Profile (GBP) listings for both dental practices demonstrated significant engagement and visibility in July. For Leichhardt Dental – Pomare Dental Group, the keyword ‘dentist in Leichhardt’ ranked an impressive 2nd position in Google Maps or local search results, ahead of the map pack. Meanwhile, Haberfield Dental – Pomare Dental Group’s keyword ‘Haberfield dentist’ secured a strong 3rd position within the map pack. Throughout the month, the GBP listing for Leichhardt Dental generated remarkable results, with 47,605 total views and 100 phone calls made directly from the listing. The GBP listing for Haberfield Dental also performed well, attracting 2,488 total views and 16 phone calls. Additionally, both listings received website visits and direction requests, indicating significant interest from potential customers. The implementation of SEO-optimised content further enhanced the listings’ relevance and engagement. In July, both practices focused on utilising the GBP platform to its full potential, posting location-relevant content to attract more viewers. Looking ahead, the August GBP strategy will maintain the focus on ‘dentist in Leichhardt’ to sustain or improve its position in Google Maps or local search results. Additionally, both dental practices will continue to optimise their content and engagement strategies to ensure maximum visibility and patient interaction on the GBP platform.

SEO Analysis

15 keywords ranking in top 3 (first page) results

25 keywords ranking in top 4-10 (first page) results

Keyword ‘Invisalign Leichhardt’ is ranking in the 1st position (first page)

Keyword ‘Leichhardt dental’ is ranking in the 2nd position (first page)

Keyword ‘Haberfield dental’ is ranking in the 2nd position (first page)

Keyword ‘dentist in Leichhardt’ is ranking in the 2nd position (first page)

Keyword ‘Haberfield dental practice’ is ranking in the 2nd position (first page)

Keyword ‘dentist in Inner West’ is ranking in the 4th position (first page)

In July, the SEO campaign prioritised the creation of 226 new SEO location pages for the keywords ‘cosmetic dentistry’ and ’emergency dentist’. The pages will add more relevant content to boost site authority and relevance.

Through August, the SEO campaign will focus on off-page optimisation to gain high quality local citations that will improve Haberfield Dental’s visibility, credibility, and Google presence by providing reputable backlinks to the site.

GBP Analysis

Keyword ‘dentist in Leichhardt’ is ranking in 2nd position in Google Maps or local search results (ahead of the map pack).

Keyword ‘Haberfield dentist’ is ranking in 3rd position in Google Maps or local search results (in the map pack).

In July, the Google Business Profile (GBP) listing for Leichhardt Dental – Pomare Dental Group generated 47,605 total views (up from 19,551 in the previous month), 119 website visits (down from 124 in the previous month), 66 direction requests (up from 64 previously), and 100 phone calls (down from 118 in the previous month) made directly from the GBP listing.

Meanwhile, the Haberfield Dental – Pomare Dental Group GBP listing generated 2,488 total views (up from 2,421 previously), 48 website visits (up from 38 previously), 23 direction requests (down from 26 previously), and 16 phone calls made directly from the GBP listing.

Also in July, an SEO optimised content for the Leichhardt Dental – Pomare Dental Group listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/LVczN6.

A separate optimised content was posted in the Haberfield Dental – Pomare Dental Group GBP listing. The post can be viewed here:https://posts.gle/QRDf46.