Marmox Australia – July 2023 Monthly Report

Manager Analysis

In July, the SEO campaign showed positive results with 3 keywords ranking in the top 4-10 positions (first page) of Google search results. The keyword ‘shower niche Queensland’ secured the 5th position, ‘shower niche Brisbane’ ranked 9th, and ‘shower niche Melbourne’ claimed the 10th position on the first page. Additionally, the keyword ‘shower tray New South Wales’ managed to reach the 11th position (second page), while ‘shower niche Newcastle’ secured the 17th position (second page).

During the month, the SEO strategy focused on enhancing off-page optimisation by prioritising the creation of more natural links to improve site mentions and authority. Looking ahead to August, the SEO efforts will concentrate on the on-page optimisation of the keyword ‘shower tray Brisbane’, which faces medium to high competition but exhibits significant monthly searches. The objective is to strengthen the competitive edge for this keyword and bring it closer to the top position in Google search results.

The Facebook Ads campaign witnessed substantial growth in July, reaching 15,780 unique users, with a notable engagement rate. The campaign garnered 15 post reactions, 2 comments, 19 post saves, and 269 link clicks, which resulted in 4 successful enquiry form submissions and 2 contact form submissions. As the campaign continued its learning phase, gathering more conversion and user data, it successfully generated valuable leads through the custom landing page and contact form submissions. For the upcoming month of August, the team plans to optimise the ad delivery to ensure relevant users are targeted. Additionally, the target audience will be refined to increase the potential of obtaining more leads, further improving the effectiveness of the Facebook Ads campaign.

SEO Analysis

3 keywords ranking in top 4-10 (first page) results

Keyword ‘shower niche Queensland’ is ranking in the 5th position (first page).

Keyword ‘shower niche Brisbane’ is ranking in the 9th position (first page).

Keyword ‘shower niche Melbourne’ is ranking in the 10th position (first page).

Keyword ‘shower tray New South Wales’ is ranking in the 11th position (second page).

Keyword ‘shower niche Newcastle’ is ranking in the 17th position (second page).

In July, the SEO campaign prioritised the creation of more natural links to improve site mentions and authority as part of off-page optimisation.

Through August, the SEO on-page optimisation will focus on the keyword ‘shower tray Brisbane’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.

Facebook Analysis

4 Results (Enquiry Form Submission)

4 Contact Form Submissions

15,780 Facebook Ads Reach

0.88% Link CTR

269 Link Clicks

July has seen an upward trend in the Facebook Ads awareness campaign. It reached 15,780 unique users. With this, It gained positive Engagements with 15 post reactions, 2 comments, 19 post saves, 4 share and 269 link clicks (i.e. redirects to the Facebook page).

As the learning phase continues to gather more conversion and user data, the ads received 4 enquiries from the custom landing page and 2 Contact Form submissions.

For August, we will be optimising the ad delivery to make sure relevant users are being reached. We will also optimise the target audience to increase the potential of getting more leads.