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Experience Cuisine – July 2023 Monthly Report

by | Aug 7, 2023 | Experience Cuisine

Manager Analysis

In July, the SEO campaign targeted three keywords, with ‘food and wine tours China’ ranking 11th, ‘food and wine tours Thailand’ ranking 12th, and ‘wine tasting tour China’ ranking 15th on the second page of search results. The focus was on both on-page and off-page optimisation. A new section highlighting ‘Popular Food And Wine Tours Across The Globe’ was added to country-level pages to improve internal linking. Additionally, more press releases were created and distributed, enhancing brand visibility, website traffic, and domain authority.

The site’s estimated impressions for the past 28 days increased to 950, compared to 173 at the start of the campaign in March. This progressive visibility growth indicates improved organic search presence. Efforts will continue to boost impressions and clicks by enhancing site visibility and domain authority through off-page strategies. For August, the SEO campaign will maintain its emphasis on off-page optimisation strategies such as citations and guest posting to drive referral traffic, establish more backlinks, and further enhance the site’s authority.

SEO Analysis

  • Keyword ‘food and wine tours China’ is ranking in the 11th position (second page).
  • Keyword ‘food and wine tours Thailand’ is ranking in the 12th position (second page).
  • Keyword ‘wine tasting tour China’ is ranking in the 15th position (second page).
  • In July, the SEO campaign focused on both on-page and off-page optimisation. A new section about ‘Popular Food And Wine Tours Across The Globe’ was added to the country-level pages to improve internal linking and more press releases were created and distributed to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
  • Google estimates the site impressions figure for the past 28 days is at 950 (173 at the start of the campaign in March), this means the site is progressively gaining visibility in organic search results using the targeted keywords. Impressions are important because users need to see a link to your site before they can click on it. We will work on improving impressions and clicks by further boosting site visibility and domain authority through off-page strategies.
  • Through August, the SEO campaign will continue to prioritise off-page optimisation strategies through citations and guest posting opportunities to help drive referral traffic, build more backlinks, and boost your site’s authority.