Manager Analysis
In July, the Fuel Card Account Facebook Ad campaign showed improved performance. It managed to reach 22,840 unique users. Positive engagements were gained, with 137 post reactions, 5 comments, 3 post saves, and 3 shares. The campaign also received 317 link clicks, redirecting users to the Facebook page. Notably, comments became an avenue for client enquiries. The campaign resulted in 6 Fuel Card Account enquiries and 4 clicks to the Perrys account application link, surpassing June’s performance by two conversions. Moving forward, we plan to optimise ad delivery on the Facebook Ads landing page to increase conversion events, aiming to reach out to more relevant users in August.
July brought mixed results for the Fuel Card Account Google Ads campaign. It achieved 16 conversions, 121 clicks, and an impressive 9.05% click-through rate (CTR). However, the cost per click almost doubled due to increased competition, reducing the daily click capacity compared to June. To improve performance, we updated the Google Ads landing page and implemented a new bidding strategy focused on optimising for conversions. Aggressive bid adjustments were set to target individuals in the top 10% of household incomes, likely to require fuel card account services. In August, we will continue refining demographic targeting to connect with more relevant users and maximise campaign efficiency.
The SEO campaign for the Fuel Card Account website yielded positive results in July. Key keywords performed exceptionally well, with 80 ranking in the top 3 results and 87 in the top 4-10 results. Crucially, the keywords ‘bulk fuel supplier South Australia,’ ‘lubricants Crystal Brook,’ ‘fuel card Port Pirie,’ ‘bulk fuel supplier Crystal Brook,’ and ‘bulk fuel supplier Port Pirie’ all ranked on the first page, with some in the top positions. For August, the SEO strategy will emphasise off-page optimisation to gain local citations and improve the site’s visibility and credibility. Additionally, approved SEO content will lead to the creation of SEO location pages for the keywords ‘bulk fuel,’ ‘fuel card,’ and ‘oils & lubricants’ across 221 locations, ensuring steady publishing to avoid alarming search engines.
Facebook Ads Analysis – Fuel Card Account
6 Results (Fuel Card Account Enquiry)
4 Results (Account Application Clicks)
0.46% CTR
317 Link Clicks
22,840 Reach
July saw an increase in performance for the Fuel Card Account Facebook Ad campaign. This was despite the fact that the Facebook Ads landing page for Fuel Card Accounts was separated from the Google Ads landing page, which would have otherwise effectively limited the conversion data of high intent users across platforms. Furthermore, it reached 22,840 unique users. It also gained positive Engagements with 137 post reactions, 5 comments, 3 post saves, 3 shares and 317 link clicks (i.e. redirects to the Facebook page). It is also worth noting that comments can also be an avenue for client enquiries.
The campaign received 6 Fuel Card Account enquiries, and 4 clicks to the Perrys account application link. This is two conversions more than in June.
For August, we will optimise ad delivery to increase conversion events in the Facebook Ads landing page for Fuel Card Accounts. This is to get the campaign out of the learning phase and reach out to more relevant users.
Google Ads Analysis – Fuel Card Account
16 Conversions
121 Clicks
$4.87 Avg. CPC
9.05% CTR
July saw some ups and downs for the Google Ads campaign. The ads were shown 29.38% of the time whenever relevant searches were made. As a result, it received 7 calls from ads, 1 call from the website, 2 contact form submissions, 1 Fuel Card Account Enquiry, and 2 Fuel Card enquiries, and 3 clicks to the Perrys account application link. However, the cost per click almost doubled due to competition, therefore reducing the amount of clicks the campaign can accommodate in a day to almost half compared to June.
For July, we updated the Google Ads landing page, which is separate from the Facebook Ads landing page. We also used a new bidding strategy to optimise the campaign towards more conversions. Additionally, we set bid adjustments to be more aggressive in showing ads to people in the top 10% of household incomes, which are more business owners with higher chances of needing fuel card account services.
For August, we will be continuing to optimise the demographic targeting to show ads to more relevant users.
SEO Analysis
80 keywords ranking in top 3 (first page) results
87 keywords ranking in top 4-10 (first page) results
Keyword ‘bulk fuel supplier South Australia’ is ranking in the 1st position (first page).
Keyword ‘lubricants Crystal Brook’ is ranking in the 1st position (first page).
Keyword ‘fuel card Port Pirie’ is ranking in the 1st position (first page).
Keyword ‘bulk fuel supplier Crystal Brook’ is ranking in the 1st position (first page).
Keyword ‘bulk fuel supplier Port Pirie’ is ranking in the 2nd position (first page).
Keyword ‘bulk fuel supplier Marion Bay’ is ranking in the 3rd position (first page).
Keyword ‘bulk fuel supplier Adelaide’ is ranking in the 6th position (first page).
Through August, the SEO campaign will focus on off-page optimisation to gain local citations that will improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
As well, if we have had approval on the previous SEO content, we will continue with the creation of SEO location pages for the keywords ‘bulk fuel’, ‘fuel card’, and ‘oils & lubricants’. There are 221 locations to create pages for each of these keywords. The pages will be published by batches as uploading these many pages at once may spook Google and red flag the site.
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