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Manager Analysis

In August, the SEO campaign yielded promising results, with 33 keywords securing the top 3 positions on the first page of Google search results. Additionally, 17 keywords ranked within the top 4-10 positions on the first page. Notable keyword achievements included ‘dentist Ingleburn’ at the 3rd position, ‘dentist Macquarie Fields’ at 5th, ‘children’s dentist Denham Court’ at 4th, and ‘dentist Minto’ at an impressive 4th position, a significant climb from the 8th position in the previous month. However, ‘dentist Leumeah’ ranked 14th on the second page.

The focus of the August SEO campaign was on off-page optimisation, primarily through the creation and distribution of press releases. This strategy aimed to enhance brand visibility, recognition, drive website traffic, and bolster domain authority. It’s important to note that Google rolled out a core algorithm update in August, potentially impacting search rankings and organic traffic. Consequently, the team closely monitored site metrics and are prepared to implement necessary adjustments to align with the update’s implications.

As the campaign progresses into September, the SEO efforts will centre on the on-page optimisation of the keyword ‘dentist Edmondson Park,’ which faces medium to high competition and exhibits significant monthly searches. The goal remains to strengthen the competitive edge for this keyword and bring it closer to the #1 position in Google search results.

SEO Analysis

  • 33 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Ingleburn’ is ranking in 3rd position (first page).
  • Keyword ‘dentist Macquarie Fields’ is ranking in 5th position (first page).
  • Keyword ‘childrens dentist Denham Court’ is ranking in 4th position (first page).
  • Keyword ‘dentist Minto’ is ranking in 4th position (first page), up from 8th position (first page) in the previous month.
  • Keyword ‘dentist Leumeah’ is ranking in 14th position (second page).
  • In August, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO on-page optimisation will focus on the keyword ‘dentist Edmondson Park’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.