Manager Analysis
In August, the SEO campaign yielded positive results, with 14 keywords achieving top 3 rankings and 25 keywords securing positions in the top 4-10 on the first page of search results. Notably, the keyword ‘blocked drains Maylands’ claimed the coveted 1st position, demonstrating significant progress. Additionally, ‘blocked drains South Perth,’ ‘blocked drains Kewdale,’ and ‘blocked drains Leeming’ secured positions at 2nd, 3rd, and 3rd respectively, while ‘blocked drains Melville’ and ‘blocked drains Canning Vale’ ranked 5th and 8th on the first page.
The primary focus in August was on off-page optimisation, employing social foundations and strategies to enhance the website’s visibility, reputation, and online presence across vital social platforms. New location-specific SEO pages were created, addressing ‘hot water installation’ and ‘burst pipes,’ aimed at bolstering the site’s authority and relevance. This strategic move is expected to enhance search engine rankings and increase user engagement.
August also saw a Google core algorithm update, prompting vigilant monitoring of site metrics and necessitating adjustments to align with the update’s implications. Looking ahead to September, the SEO campaign will prioritise on-page optimisation, with a particular emphasis on ‘plumbing Bayswater,’ a keyword with moderate to high competition and substantial monthly searches. The objective is to gain a competitive edge and secure a place on the first page of Google search results.
SEO Analysis
14 keywords ranking in top 3 (first page) results
25 keywords ranking in top 4-10 (first page) results
Keyword ‘blocked drains Maylands’ is ranking in 1st position (first page).
Keyword ‘blocked drains South Perth’ is ranking in 2nd position (first page).
Keyword ‘blocked drains Kewdale’ ranking in 3rd position (first page)
Keyword ‘blocked drains Leeming’ ranking in 3rd position (first page)
Keyword ‘blocked drains Melville’ ranking in 5th position (first page)
Keyword ‘blocked drains Canning Vale’ ranking in 8th position (first page)
In August, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
New location-targeted SEO pages about ‘hot water installation’ and ‘burst pipes’ were created. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
For the month of September, the SEO on-page optimisation will focus on the keyword ‘plumbing Bayswater’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.
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