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Full Circle Refinishing – August 2023 Monthly Report

by | Sep 7, 2023 | Full Circle Refinishing

Manager Analysis

In August, the SEO campaign achieved significant progress. A total of 95 keywords successfully secured top 3 rankings on search engine result pages, reinforcing the website’s dominance in the market. Additionally, 15 keywords positioned themselves in the top 4-10 results, further enhancing the site’s visibility. Notable achievements include keywords such as ‘roof cleaning Northern Rivers’, ‘deck sanding Byron Bay,’ and ‘pressure cleaning Ballina,’ all securing the coveted 1st position on the first page. ‘Roof painting Ballina’ and ‘roof restoration Lismore’ also performed well, ranking 4th and 10th, respectively.

During August, the SEO strategy was tailored to prioritise on-page optimisation for the keyword ‘roof cleaning Eltham,’ with expectations of continued improvement in its ranking in the coming weeks. However, it’s important to note that August witnessed a significant Google core algorithm update, which has the potential to impact search rankings and organic traffic. The team will closely monitor site metrics and promptly adjust the strategy to align with the update’s implications.

Looking ahead to September, the focus of the SEO campaign will shift towards off-page optimisation, utilising Google entity stacking to harness the authority of various Google platforms and services. This strategy aims to establish a network of high-quality backlinks, bolstering search engine rankings and bolstering website credibility and visibility.

SEO Analysis

  • 95 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof cleaning Northern Rivers’ ranking in 1st position (first page)
  • Keyword ‘deck sanding Byron Bay’ ranking in 1st position (first page)
  • Keyword ‘pressure cleaning Ballina’ ranking in 1st position (first page)
  • Keyword ‘roof painting Ballina’ ranking in 4th position (first page)
  • Keyword ‘roof restoration Lismore’ ranking in 10th position (first page)
  • In August, on-page optimisation focused on the keyword ‘roof cleaning Eltham’. Its ranking can be expected to improve in the upcoming weeks.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO campaign will focus on off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.