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Geoff’s Tree Lopping Services – August 2023 Monthly Report

by | Sep 7, 2023 | Geoff’s Tree Lopping Services

Manager Analysis

In August, the campaign secured two keywords in the top 3 results on the first page and one keyword in the top 4-10 results on the first page. Particularly noteworthy was the performance of ‘tree lopping Hervey Bay,’ which ranked in the 1st position in both organic search results and Google Maps or local search results, firmly ahead of the map pack. Similarly, ‘stump grinding Hervey Bay’ earned the 2nd position in organic search results and the 1st position in Google Maps or local search results, also leading the map pack. Additionally, ‘arborist Hervey Bay’ secured the 4th position in organic search results and the 1st position in Google Maps or local search results, ahead of the map pack.

August’s on-page optimisation efforts were primarily directed toward enhancing the ranking of ‘arborist Hervey Bay,’ with promising expectations for continued improvement. Furthermore, August brought a core algorithm update from Google, potentially impacting search rankings and organic traffic. The team remained vigilant, closely monitoring site metrics and promptly implementing necessary adjustments to align with the update’s implications.

As the campaign advances into September, off-page optimisation strategies will take center stage. This phase will involve the integration of map embeds from Google Maps, serving as high-quality outbound links. This approach has the potential to enhance the site’s overall authority and reliability, further solidifying its success in the competitive landscape.

SEO Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 1 keyword ranking in top 4-10 (first page) results
  • Keyword ‘tree lopping Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • Keyword ‘stump grinding Hervey Bay’ ranking in 2nd position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • Keyword ‘arborist Hervey Bay’ ranking in 4th position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • In August, on-page optimisation focused on the keyword ‘arborist Hervey Bay’. Its ranking can be expected to improve in the upcoming weeks.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.