Manager Analysis
In August, the SEO campaign made significant strides in improving website visibility and rankings. Eight keywords secured positions within the top 4-10 search results, with notable achievements such as ‘blocked drains Baldivis’ at the 5th position, ‘leak detection Baldivis’ at the 7th position, and ‘blocked drains Rockingham’ at the 9th position on the first page. Although ‘plumber Baldivis’ and ‘pipe relining Perth’ were on the second page, efforts continue to enhance their rankings.
The primary focus of the campaign for August was off-page optimisation through Google entity stacking, effectively leveraging the authority of various Google platforms and services to establish a network of high-quality backlinks. A new SEO-optimised blog post was published to further enhance visibility. However, it’s worth noting that a core algorithm update from Google occurred during the month, necessitating ongoing monitoring and adjustments to align with its implications. The campaign’s roadmap for September includes the publication of another SEO-optimised blog post and continued optimisation efforts.
In August, the GBP strategy yielded promising results. ‘Plumber Baldivis’ and ‘blocked drains Baldivis’ keywords secured the top position in Google Maps and local search results, a significant achievement. ‘Plumber Rockingham’ also made progress by ranking 9th in local search results.
The Baldivis GBP listing generated 1,128 total views, though it experienced a slight decrease from the previous month. However, it saw an increase in phone calls, with 42 direct calls, and a decline in website visits. An SEO-optimised GBP post was created to enhance location relevance. The Rockingham GBP listing improved with 151 total views, more phone calls (4), and a slight dip in website visits. Similar to Baldivis, an SEO-optimised GBP post was published to boost location relevance. Moving forward, the GBP strategy will continue to emphasise ‘Baldivis plumber’ and ‘plumbing Rockingham WA’ keywords, with the aim of securing top positions in Google Maps results and enhancing visitor actions in September.
GBP Analysis
Keyword ‘plumber Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps or local search results.
In August, the Baldivis Google Business Profile (GBP) listing generated 1,128 total views (down from 1,303 previously), 35 website visits (down from 46 previously), and 42 phone calls (up from 33 previously) made directly from the listing.
An SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/xt8Ymi.
Meanwhile, the Rockingham GBP listing achieved 151 total views (up from 126 previously), 2 website visits (down from 3 previously), and 4 phone calls (up from 3 previously) were made directly from the listing.
Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/GUa8uj.
Through August, the GBP strategy will focus on the keywords ‘Baldivis plumber’ and ‘ plumbing Rockingham WA’. The goal is to boost these services and locations closer to the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.
SEO Analysis
8 keywords ranking in top 4-10 (first page) results
Keyword ‘blocked drains Baldivis’ is ranking in the 5th position (first page).
Keyword ‘leak detection Baldivis’ is ranking in the 7th position (first page).
Keyword ‘blocked drains Rockingham’ is ranking in the 9th position (first page).
Keyword ‘plumber Baldivis’ is ranking in the 13th position (second page).
Keyword ‘pipe relining Perth’ is ranking in the 12th position (second page).
In August, the SEO campaign focused on off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility..
Additionally, a new SEO optimised blog post was published and can be viewed here:https://bit.ly/3Eqvc5d.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
For September, the SEO campaign will continue with publishing an SEO optimised blog post and GBP updates.
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