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Morgan Street Dental Centre – August 2023 Monthly Report

by | Sep 7, 2023 | Morgan Street Dental Centre

Manager Analysis

In August, the SEO campaign yielded positive results with 35 keywords securing prime positions in the top 3 search results, while an additional 10 keywords occupied positions between 4th and 10th on the first page. Notably, keywords such as ‘cosmetic dentist Coolamon,’ ‘dental implants Wagga Wagga,’ ‘dentist Lloyd,’ ‘dentist Wagga Wagga,’ ‘orthodontics Wagga Wagga,’ and ‘family dentist Springvale’ held strong 1st to 7th positions on the first page.

The primary focus of the August SEO efforts was off-page optimisation, emphasising the establishment of a robust social foundation. Strategies aimed at enhancing online visibility, reputation, and brand recognition across key social platforms were implemented. However, it’s essential to note that Google introduced a core algorithm update during August, potentially affecting search rankings and organic traffic. Close monitoring of site metrics was initiated, and necessary adjustments will be made to align with the update’s implications. Moving into September, the SEO campaign will concentrate on on-page optimisation, particularly targeting the keyword ‘dental implants Downside.’ Given its high competition, the goal is to elevate its ranking closer to the first page of Google search results.

SEO Analysis

  • 35 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘cosmetic dentist Coolamon’ ranking in 1st position (first page)
  • Keyword ‘dental implants Wagga Wagga’ ranking in 1st position (first page)
  • Keyword ‘dentist Lloyd’ ranking in 1st position (first page)
  • Keyword ‘dentist Wagga Wagga’ ranking in 3rd position (first page)
  • Keyword ‘orthodontics Wagga Wagga’ ranking in 4th position (first page)
  • Keyword ‘family dentist Springvale’ ranking in 7th position (first page)
  • In August, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO on-page optimisation will focus on the keyword ‘dental implants Downside’ as it has a high level of competition and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.