Manager Analysis
In August, the SEO campaign demonstrated promising results. The analysis revealed that 75 keywords successfully secured positions within the top 3 search results on the first page, while an additional 10 keywords established their presence in the top 4-10 positions. Noteworthy achievements included the keywords ‘decking Hope Island’ and ‘landscaping Robina,’ both attaining the coveted 1st position on the first page. ‘Landscaping Runaway Bay’ and ‘Landscapers Oxenford’ secured the 2nd position, while ‘Decking Southport,’ ‘Decking Tweed Heads,’ and ‘Landscaping Miami’ maintained respectable 3rd positions.
Throughout August, the SEO strategy primarily emphasised on-page optimisation with a specific focus on the ‘landscapers Labrador’ keyword, with expectations of improved ranking in the coming weeks. Additionally, the month saw Google rolling out a core algorithm update, raising the need for vigilant monitoring of site metrics. Necessary adjustments will be made to align with the implications of this update. Looking ahead to September, the SEO campaign will pivot towards off-page optimisation, prioritising the acquisition of local citations to enhance the website’s visibility, credibility, and Google presence through reputable backlinks. This strategic shift aims to bolster the website’s overall performance in the coming month.
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