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Southern Excavations – August 2023 Monthly Report

by | Sep 7, 2023 | Southern Excavations

Manager Analysis

In August, the SEO campaign yielded promising resultst. A comprehensive SEO analysis revealed significant progress. Notably, one keyword secured a coveted spot within the top 3 search results, while an impressive total of 23 keywords claimed positions within the first page’s top 4-10 results.

Key achievements included ‘bobcat hire Brunswick Heads’ commanding the 1st position, ‘excavation Byron Bay’ and ‘bobcat hire Byron Bay’ each holding the 4th position, and ‘retaining walls Bangalow,’ ‘retaining walls Lennox Head,’ and ‘retaining walls Brunswick Heads’ all securing the 5th position on the first page. ‘Excavation Lennox Head’ followed closely at the 6th position, demonstrating strong SEO performance.

The month of August primarily focused on off-page optimisation strategies, utilising Google Maps’ map embeds to create high-quality outbound links, potentially bolstering the website’s authority and credibility. Additionally, Google introduced a core algorithm update during the same period, necessitating vigilant monitoring of site metrics and prompt adjustments to align with the update’s implications.

Looking ahead to September, the SEO campaign will prioritise on-page optimisation for the keyword ‘excavator contractor.’ This keyword, marked by high competition and substantial monthly searches, aims to secure a more prominent position on the first page of Google search results, further enhancing the website’s online visibility.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘bobcat hire Brunswick Heads’ ranking in 1st position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Bangalow’ ranking in 5th position (first page)
  • Keyword ‘retaining walls Lennox Head’ ranking in 5th position (first page)
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 5th position (first page)
  • Keyword ‘excavation Lennox Head’ ranking in 6th position (first page)
  • In August, the SEO campaign focused on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO on-page optimisation will focus on the keyword ‘excavator contractor’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.