Steve’s Window and Pressure Cleaning – August 2023 Monthly Report

Manager Analysis

In August, the SEO campaign finished with three keywords successfully secured positions in the top 1-3 results on the first page of search engine rankings, while ten other keywords occupied spots within the top 4-10 results.

Key highlights of the campaign include ‘window cleaning Ballina’ securing the coveted 1st position, ‘roof cleaning Lismore’ establishing itself in the 2nd position, and ‘window cleaning Lismore’ following closely in the 3rd position, all on the first page of search results. Additionally, ‘pressure cleaning Ballina’ and ‘roof cleaning Byron Bay’ made commendable strides by ranking 6th and 7th, respectively, on the first page.

The month saw a dedicated focus on on-page optimisation, particularly for the keyword ‘window cleaning Byron Bay,’ with expected improvements in the coming weeks. Furthermore, the campaign achieved local prominence as ‘pressure cleaning Lismore,’ ‘window cleaning Lismore,’ and ‘roof cleaning Lismore’ secured positions within the top four in Google Maps or local search results. The Google Business Profile listing recorded 263 total views, 30 website visits, and 6 direct phone calls, underscoring the campaign’s effectiveness in driving engagement.

In August, a notable event was Google’s core algorithm update, which may impact search rankings and organic traffic. Ongoing monitoring and necessary adjustments will be made to align with these changes. Looking ahead, the campaign’s September strategy will center on off-page optimisation, with a focus on building more links through the creation and distribution of press releases to enhance the website’s Google presence.

SEO Analysis

3 keywords ranking in top 1-3 (first page) results

10 keywords ranking in the top 4-10 (first page) results

Keyword ‘window cleaning Ballina’ ranking in 1st position (first page)

Keyword ‘roof cleaning Lismore’ ranking in 2nd position (first page)

Keyword ‘window cleaning Lismore’ ranking in 3rd position (first page)

Keyword ‘pressure cleaning Ballina’ ranking in 6th position (first page)

Keyword ‘roof cleaning Byron Bay’ ranking in 7th position (first page)

In August, on-page optimisation focused on the keyword ‘window cleaning Byron Bay’. Its ranking can be expected to improve in the upcoming weeks.

Additionally, keyword ‘pressure cleaning Lismore’ ranked in 2nd position (in the map pack) in Google Maps or local search results.

Keyword ‘window cleaning Lismore’ ranked in 3rd position (in the map pack) in the Google Maps or local search results.

Keyword ‘roof cleaning Lismore’ ranked in 4th position in Google Maps or local search results.

The Google Business Profile listing achieved 263 total views, 30 website visits, and 6 phone calls made directly from the listing.

Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.

Through September, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.